Linkhouse is a link-building and content-marketing platform. We cooperate with over 74,000 websites from dozens of countries, supporting the most prominent agencies and e-commerce in linking and content distribution.
If you want to learn more about SEO don’t forget to join our webinars with the most prominent SEO experts in Europe! ➡ linkhouse.net/webinars-seo-series/ Sign up here for upcoming webinar with Kyle: ➡ linkhouse.net/webinar-with-kyle-roof/ Chapters: 00:00 - How to future-proof your website? - Linkhouse x Kasra Dash 01:00 - Kasra’s Journey into SEO 02:00 - Importance of Tracking Digital Marketing 03:10 - Website Recovery and Google Algorithm Updates 05:20 - Dealing with Ranking Drops 07:00 - Content as the Future of SEO 09:00 - Link Building Tactics 11:00 - Final Tips and Future-Proofing
If you want to learn more about SEO don’t forget to join our webinars with the most prominent SEO experts in Europe! ➡ linkhouse.net/webinars-seo-series/ Sign up here for upcoming webinar with Kyle: ➡ linkhouse.net/webinar-with-kyle-roof/ Chapters: 00:00 Oh no... SEO is dead ☠ (?) - Linkhouse x Kyle Roof 01:10 High-level SEO event 02:07 Book recommendation: Galloway 03:05 SEO basics crucial 04:29 Credibility through transparency 05:58 Bullish on SEO 07:24 Ads affect ranking 08:20 AI equals optimization opportunity 09:15 Consistent techniques prevail 10:13 Overcomplication unnecessary 11:42 Find link gaps 13:09 Leak validates work 14:36 Avoid lawyer fallback 15:06 Links remain crucial
Great conversation with Mads Singers! Amazing insights on transitioning from SEO to CEO and how focusing on one specialization can bring tremendous results.
If you want to learn more about SEO don’t forget to join our webinars with the most prominent SEO experts in Europe! ➡ linkhouse.net/webinars-seo-series/ Sign up here for upcoming webinar with Mads: ➡ linkhouse.net/webinar-with-mads-singers/ Chapters: 00:00 It’s better to be exceptionally good at something than okay at everything - Linkhouse x Mads Singers 01:07 From SEO to CEO 02:22 Quick leadership transition 04:41 Find unique purpose 06:00 Focus equals growth 07:52 Break down processes 09:19 SEO as channel - SEO essentials 10:50 SEO remains essential
Playground is important to test your solutions/ideas/opinion. Than you can really judge things by expertise - not because you heard someone said this or that. So definitely +1 to this.
If you want to learn more about SEO don’t forget to join our webinars with the most prominent SEO experts in Europe! ➡ linkhouse.net/webinars-seo-series/ Sign up here for upcoming webinar with Helene: ➡ linkhouse.net/webinar-with-helene-jelenc/ Chapters: 00:00 Playground website is essential 00:38 Advocate diverse voices 01:58 Overcome imposter syndrome 03:52 Begin with blog 05:13 On-site SEO importance 06:36 Networking boosts career 07:57 SEO won't die 09:22 Rank transactional pages 10:45 PPC challenges increase 11:40 Branded search is crucial 12:31 Tailored content creation 13:27 Find unique expertise 14:24 Support women community
If you want to learn more about SEO don’t forget to join our webinars with the most prominent SEO experts in Europe! ➡ linkhouse.net/webinars-seo-series/ Sign up here for upcoming webinar with Karl: ➡ linkhouse.net/webinar-with-karl-kangur/ Chapters: 00:00 Links crucial importance 00:42 SEO Estonia 2024 conference feedback 01:40 SEO Estonia 2024 renaissance perception 02:38 Early SEO journey 03:31 Link building foundation 04:28 SEO overcomplication issue 05:53 Content and links 06:44 AI optimization viewpoint 08:08 Quality links priority 09:03 Effective link strategies 10:25 Domain rating focus 12:19 Comprehensive link assessment 14:42 Individual SEO strategy 15:38 Agencies link importance 16:34 Search adaptability future
If you want to learn more about SEO don’t forget to join our webinars with the most prominent SEO experts in Europe! ➡ linkhouse.net/webinars-seo-series/ Sign up here for upcoming webinar with Gareth: ➡ linkhouse.net/webinar-with-gareth-hoyle/ Chapters: 00:00 - “Practice is a much stronger skill than knowing the theory” - Linkhouse x Gareth Hoyle 07:05 - Recipe for perfect press release 09:12 - Are there any underestimated factors in digital PR that are not talked enough? 10:25 - Is journalist outreach harder than it used to be? 11:41 - What link building tactics are recommended? 15:21 - What is the near future of link building and SEO? 16:41 - What if SEO dies?
Sign up for webinar with Massimiliano here: linkhouse.net/webinar-with-massimiliano-geraci/ Chapters: 00:00 - “When there are big changes, there are also opportunities” - Linkhouse x Massimiliano Geraci 01:06 - Who is Massimiliano Geraci? 05:10 - Python in SEO - should SEO specialists learn Python? 12:54 - What is worth focusing on in SEO nowadays? 14:51 - Is there any real SEO value in implementing structured data? 21:24 - What is the ideal linking profile? 27:00 - What changes from Google should we be aware about?
📖 Read more on: linkhouse.net/article/link-building-what-is-it/ Chapters: 00:00 What is Link Building and why is it important? 00:45 Why is link-building important for your website? 01:46 What types of links are there? 03:46 How to check your competitor's backlinks? 03:59 What makes a valuable backlink? 05:07 best practices to obtain backlinks
🎯 Key Takeaways for quick navigation: 00:00 *👋 Introducing the webinar and guests* - Welcoming guests Karl Kangur and Kyle Roof, organizers of SEO Estonia conference - Announcing loyalty program with prizes and points for asking questions - Mentioning special announcement later about free tickets to SEO Estonia 03:00 *❓ 3 most important things to focus on in SEO* - Kyle: Figuring out how to monetize and make money with SEO - Determining services, deliverables and unique value proposition - Karl: Understanding goals, keywords and competitors to create an individualized plan - Recognizing different ranking factors matter for each site and industry 06:56 *🤔 Most underestimated SEO factors* - Karl: Neglecting to maintain rankings you already have over time - Updating old posts can provide massive wins by regaining top positions - Kyle: Importance of traffic, not just from SEO but any relevant sources - Karl: Not underestimating low volume keywords that can be highly profitable 12:18 *💰 Relationship between SEO and Google Ads* - Kyle: Can help with indexing pages and test conversion potential - Some report ranking increases but impact unclear, worth testing - Carl: Useful for estimating SEO timelines and investment needed - No clear consensus on future convergence between SEO and ads 15:33 *🔗 Characteristics of a perfect link profile* - Carl: Balance is key, like a healthy diet - 4 main factors: locality, topical relevance, anchor text, power/authority - Links don't need to fulfill all criteria, identify and compensate for gaps - Doubling down on the missing elements for your specific site and niche 18:21 *🕷️ Do PBNs still work and can Google penalize them?* - PBNs can still work well if truly private and high quality - Using real hobby/authority sites monetized beyond just PBN links - Leveraging PBN assets for link exchanges to get harder links - Quality is key, sites must look legitimate and not just built for PBN 21:20 *👀 The changing definition of "good" guest posts* - Guest posts get a bad reputation from low-quality, spammy examples - Quality guest posts on legitimate, relevant sites can still be very effective - As with PBNs, it's about maintaining high standards to avoid detection - Passing the "look and sniff test" is crucial for link building tactics 23:07 *🏠 Optimizing homepage for local small businesses* - Focus homepage content on the brand rather than specific keywords - Use organization schema and point citations to homepage to build brand - Target more granular keywords and topics on internal service/product pages - Keep homepage focused on overall business theme and concept 24:01 *📚 Approaches to building topical authority* - Carl: 80/20 approach, covering most important competitor topics first - Identifying essential supporting content clusters around main topics - Kyle: Analyzing semantic categories from image search to guide coverage - Writing well-structured content should naturally cover semantic triples 28:02 *🤖 Skepticism and preparation for AI search updates* - Guests skeptical of large-scale AI search rollout soon due to challenges - Focusing on quality content, structure, schema to be AI-friendly - Potential legal issues with AI scraping content without attribution - Continuing established SEO best practices as AI search evolves gradually 42:31 *🇩🇪 Ranking international sites and link percentages* - German sites need some German links but no set percentage required - Real German businesses likely have enough local links already - Power is more important than just getting links in target language - Gaming system with weak relevant links in language alone won't work 44:37 *🤔 Impact of AI on blogging and content creation* - Blogging itself isn't dead, but monetization strategies may need to change - Avoid being seen as doorway page funneling traffic solely for conversions - Find ways to provide value and convert users while keeping them on-site - AI doesn't eliminate viability of content sites, but approach may evolve 46:01 *🔍 Optimizing for "keyword" vs "keyword + city"* - Adding city helps specify intent as local business vs general information - Unlikely to rank for broad keyword alone which may trigger definition results - Creating city-specific pages can support main keyword page via internal links - Depends on search intent - sometimes broad keyword does trigger local results 47:45 *🔗 Best interlinking practices and link limits* - Link with clear purpose based on page's role, not arbitrary numbers - Avoid too many outbound links on pages meant to rank and convert - Use supporting pages to strategically link to and boost key pages - Interlink related pages within categories to spread link equity effectively 49:11 *🚧 Recovering from March core update traffic drops* - Test moving affected content to subdomains or new domains to isolate issue - Hit sites may be on long-term "naughty list" without easy recovery path - New sites using same tactics post-update still performing well - Focus on alternatives vs obsessing over lost cause penalized sites Made with HARPA AI
Register in Linkhouse: app.linkhouse.co/register? Chapters: 00:00 - Introduction 00:30 - Payment methods Linkhouse 01:00 - How to top up Your balance in Linkhouse? 01:30 - Link Planner
