We are BWP. A strategically led brand and marketing agency that specialises in retail and leisure destinations.
Our focused approach gives us a unique understanding of retail and leisure destinations and the challenges they face. We are experts in guiding our clients through critical points of change to help them achieve their commercial and business goals.
We have an in-depth understanding of the commercial challenges facing retail and leisure destinations and are recognised across the sector for our reputation amongst shopping centres, outlets, leisure destinations and retailers throughout the UK and Europe.
BWP provides commercial consultancy, solid strategy and effective communications that address a wide range of retail challenges from branding and launching new schemes to turning around underperforming stores, driving ongoing store performance to customer transference.
With you totally on the customer understanding piece. Segments are a lazy way of providing narrative to our views on who we want to target. The problem is that this laziness translates into our ad copy and media buying. The multiplicity of "millennials" and their individual demand for a product is a function of a vast array of factors. Probabilistic cookie data doesn't deliver and so we should stop using it and buying at lowest price against it. Fortunately the data to determine these factors exists and the post GDPR world will force this to happen properly.
