Hi, I'm jemi :) I'm a Finnish fashion content creator based in the US. I make content that helps you figure out your personal style, find new ways to style the pieces you already own, and stop wasting money on clothes you won't wear. My goal is to find new ways to re-wear my old clothes and find ways integrate modern trends into my existing personal style.
Your video is very well made, congrats! What I can add from personal exp: In highschool I used to wear more masculine clothes to "feel strong". Maybe because internally I felt weak, didn't want to get emotionally hurt. So that reflected on my personal choice of clothes. This changed when I started my first long-term relationship where I felt appreciated and beautiful. Thus, I started feeling more feminine and this reflected on my clothes choice. Nowadays, I appreciate both my feminine and masculine side. Sometimes, choosing pretty clothes, other times a more androgenous look depending on how I feel during the day.
Thank you so much for watching and sharing your experience! 💕 I can 100% attest to a person who makes us feel safe opening up the door to make us feel safe in other areas of our life too, like artistic self expression and fashion. I started re-discovering my feminine side around the time I met my partner and it was so important to have the support I needed to experiment and find myself. It's very interesting how who we surround ourselves with affects even our fashion choices
In kindergarten I had long long hair and wore dresses and white gloves as often as possible. My hair was so long it kept getting wet in the toilet! My mom said next time I got my hair in the potty she’d have to give me a haircut. So she did. I looked in the mirror and immediately thought “I look like George Washington!” I started wearing pants on that day.
This is low-key one of the funniest stories I've heard! 🤭 I feel you though, something about a haircut can complete change how we feel in the same outfits we've worn before - it's why I'm currently growing my hair out, my cute lil' dresses just don't feel the same with short hair.
I've loved bucket hats for a long time now, but they never have size options, so it's a miracle I even found this one! 🤎 Wish I could wear more hats in general, but I look kinda silly in most of them.
As a little kid like five all the way up to ten I didn’t choose what I wore I had major sensory issues (I’m autistic) as a child so my grandma would pick my pre approved outfits out for me. But as I got older i still didn’t get to choose what I wanted to wear because I moved schools and my new school had uniforms and i resented the hell out of it so i started to modify my clothes within the schools dress code. Safe to say my style today is very dark gothic and as non conformist as I can get.
Huge props to your grandma helping you out ❤Agh, tell me about the sensory issues! There are certain materials I haaaate even touching. I also discovered I'm allergic to pure wool and it's one of the best warm fabrics you can wear in a cold country like Finland....so my mom made me wear wool clothes until I swore to her they made me itch like crazy. 🥲 Glad to hear you're staying true to yourself now (as you should!)💕
I've actually been tested for it twice! Both times came out negative though, I think a lot of my bloating is more stress/lifestyle correlated, but bad food just makes it so much worse. Thank you for the suggestion though🥰 I also tell people to get tested for IBS and celiac when they have similar symptoms to mine.
@@jemi_ stress is such a huge one! I couldn't figure it out for such a long time, my husband was the one who suggested I was throwing up because of my job. I was so convinced it had to be food, but now I've realized over-scheduling myself is actually worse than garlic 😂
My favorites: outfit 1 (really love the bolero type top with the friller color and the overall silhouette), outfit 5 (the colors compliment each other perfectly and the whole thing is perfect for fall), outfit 6 (that gregarious pink dress is everything and then pairing it with sneakers is just so funky!! i love it) not only do you have a great style, you are also great at explaining it. I learn so much from your videos
this is very interesting. as someone who has borderline personality disorder, i really struggle with finding my own style because I kind of don’t have a sense of self. there’s things i like, but i struggle to find things that feel like ME because i don’t know me. i have clothing, but no wardrobe in a way. it’s all random and i handle it at best.
as I remember, I didn't have very much shaped preferences as a child, I had some colors I liked more, though we bought new things very rare, they were perceived as espensive, and I think that shopping might have been something not very casual are "suited for me". and a lot of clothing I had didn't connect with if I viewed them as nice, they were just to put something on, second hand, maybe mum chose most of them? or I got as a gift from people? I happen to think sometimes that some of our clothing preferences may be connected with what our mothers used to wear, for me, I think I happen to have some connections with some things similar to some of hers.
Financial habits/background + what your parents prefer and how they introduce fashion to you definitely affect your style and I'll actually be talking about it more in depth in an upcoming video! I definitely have some similarities with my mom's style and she often gave me her hand-me-downs as I grew up.
I grew up in an “underground”/street/ hippop rap environment, lets say and I love wearing boys’ things, hats and oversized stuff, but lately I started wearing what I loved when I was very little and its all very girly, pink and full of skirts and Im actually so happy and confident with myself.
Oh yeahhhh, how much our parents dabble in our style choices really affects what we can wear as kids :O This seems like a really universal experience based on what everyone else is saying too!
when i was in 1-2 grade of school i discovered that you can wear shorts and big t-shirts. im turning 24 this year. still a big fan of wearing shorts and big t-shirts... it something about the proportions idkkkk i also had an interest in dark-red aesthetic, goth, emo, edgy thingies since young age. when i was 2011-2013 i was attracted to fashion of scene kids, "tumblr goth" posts. then in 2015 i discovered MCR. needless to say, i mostly wear red and black now, i really enjoy that having tats, gauges and dyed hair is more acceptable, more mainstream now.
No, I 100% get you, because I also love the oversized shirt + shorts combo so much. I wasn't a scene kid myself, but I remember the unnecessary hate they got for their style when I was younger :( I'm just glad fashion is considered to be more of an individualistic thing now (as it should be) and a form of self expression rather than just a tool to further conform to society.
this got recommended to me at a wierdly specific but needed time. I always had an idea of how I wanted to look (femme fatale/streetwear with hints of androgyny). When i was younger, whenever I steered too far away from the look ppl expected by cropping my shirts or wearing tighter clothing when I was young nearly everybody would try to police my self expression so I never put into much thought into how I would look at the time until recently when I started thinking about my presentation.
Please tell me you've watched "Charlie's Angels" and "Mr and Mrs Smith"! They're one of the many good sources of style inspo for the femme fatale look (and also some korean edgy street styles)! And I feel you, I always had kids at school try to make fun of me when I steered towards what felt more like my style, it's very hard to be true to yourself in a society that tells you to conform. I have a more in-depth guide on personal style coming up that tackles those issues though! 🥰
I had absolutely no interest in style or clothes as a child. I would wear whatever mum prepared for me. I still have absolutely no style or interest in fashion today. I must force myself to start caring about those things because its important in the society. its so annoying and overwhelming, though. I dont understand why people care about clothes so much. The idea that some people show genuine natural interest in clothes so early in childhood is really strange to me. Ive always thought that fashion is something that is forced on girls in puberty by social pressure.
In some ways I believe that not having a distinct or set style is also your personal style :) I have some close friends who don't care what they wear, as long as it's comfortable, and they express themselves in other ways, such as their hobbies or other artistic pursuits, but their style is just whatever they happen to put on. To me, fashion is an art form and a great tool for self expression - I've been both into film and fashion since I was young, and those were the two things I always felt unparalleled joy in doing, and maybe that's why I'm a fashion content creator haha. You're definitely not wrong though about fashion being forced on girls though, but personally I've chosen to own it and take control of it rather than let society dictate how I should dress all the time.
@@jemi_ I think it's really lovely when it's easy and joyful for you to dress nicely! 😊 It's a huge advantage in society. People treat you better and they're nicer to people who look well. I know because there's a shocking difference how people look and smile at me when I'm dressed better than usual. The issue is that I'm autistic and I've never been taught how to do it, never had a feminine role model in my life. Plus, I've always been fat despite basically constant dieting and working with nutritionists etc 😂 Now I'm on the quest to study the rules for how to dress so that it hopefully helps me be seen more feminine.
@@vevepriezviskova6909 It's an advantage until you dress differently from everyone else and it's frowned upon (I grew up in Finland where looking even a bit different from the rest of the crowd will get you a lot of hate)! I hope you can also do what is most comfortable and best for you even if you're pursuing these goals for career/societal purposes - maybe outside of those social settings you can dress according to what aligns more with what you feel comfortable in 💕
You're not wrong! There's several reasons why they eventually get global recognition. This gives me The Devil Wears Prada flashbacks to the scene where they discuss how fashion spreads and where it originates from :)
Im really socially anxious + reserved, kinda a people pleaser and im called nice by people i know but im a Metalhead + guitarist and i like to dress up in a alternative kinda style (black, leather, chains, Spikes, bullet belts, big heels/boots, band merch, etc.) and I guess it could come off as intimidating to people the 'don't mess with me' kinda vibe which is kinda the message i wanna give since i also have a trouble time standing up for myself so whenever i wear that i feel like i can step into a more assertive persona but people get surprised with how nice i really am once they meet me During childhood it used to be bright colors, lots of rainbows and what not but my favorite show was my little pony and my favorite character (i was obsessed with) was rainbow dash who was always the cool, badass, outgoing, cocky, sporty character and Little me based my style off of her and pretended to be like her even tho my personality was and still is the opposite
That's so interesting how there's a split between your ideal self and identity-focused self! I have a few friends who'd dress up goth or punk and look intimidating from the outside but would be the sweetest people I've ever met, and I think it's just one of those things where your ideal self helps protect you, since it is the first thing people will see in you and associate with you. Some people assume I'm very chatty and bubbly when I dress in all pink and ruffles, but I'm an ambivert so that "bubbly" part of my personality doesn't get revealed to most people. My ideal self is both confident and kind, which is why I have three very distinct "styles within a style". I think a lot of it comes down to which part of you you want to reveal to the world or feel most comfortable in when in public - I'd dress like a cute fairy everyday if I wasn't going to classes haha🧚🏻
Omg do you mean THE Aurora (singer)?! 🥹 I freaking LOVE her, she's the most whimsical artist out there, I love the way she sings and voices her thoughts.
i think the most important thing for color matching is to really understand the difference between warm and cool. there are warm blues and cool reds!! looking at color palettes and training the eye to recognize subtle differences really pays off while matching separates. it’s amazing how many colors you can put together if the warm/cool and saturation are similar enough i like to color max by wearing a main piece with a small pattern with lots of colors and then pulling out those colors in the accessories. why choose one accessory color when i can use all of them? 😂 these looks are so cute i esp loved the green in the split complementary !
That's so cool that you add many of the same colors in the accessories, I should try that out more (I usually pick max 1-2 of the colors in my outfit in accessories). The split complementary outfit definitely surprised me cuz I was like 80% sure it wouldn't look good! :O Funny how well the color harmonies work~
when i was a child i wasn’t allowed to put together my own outfits because i was “bad” at color matching-my mom and sister would give me a choice between outfits they had put together. i’m in my late 20s now and still love to play with color, just with a better understanding of how palettes work lol. the other day i wore an outfit with four different colors in it and felt great!
Sounds like you're a color harmony master🥰 I recently made a video on color theory in fashion and it opened my eyes to the insane variety you can have in color palettes (and also how different it can look for minimalists and maximalists). Maybe there wasn't anything wrong with your color matching, maybe it just didn't feel "right" to others - color is also very personal, and what I may see as harmonious someone else might call too chaotic etc. I've just learned to take any and all fashion advice with a grain of salt~
You have such a wonderfully eclectic personal style! I gotta say all of the outfits are absolutely fantastic, but my favorite outfits have to be all the white fits (ethereal as always ✨), 5 (giving 90s Sabrina the Teenage Witch💜), 12 & 13 (ivy league autumn, academia, library cafe siren 🤎), and 15 (seasoned field guide giving you a tour of her favorite forest grove 💚). Oh and the intro and editing are fire as always! Another excellent upload 🤍
Thank youuu, I'm really starting to feel like I'm able to understand my personal style better these days 🥰 🥹 Omg I still haven't watched Sabrina the Teenage Witch, but I've seen so many clips, I love her style! I love that you gave the outfits their own characters (lowkey I do that too~), 15 sounds like a really cool setting for a mystery novel! ✨ You have no idea how long it took me to add the little chapter edits haha, I kept making the project increasingly ambitious 😅 But I love it too, I'm glad I went out in the rain to get my little autumn leaves shots🤎🎃
Just as well I have no pictures from my childhood - it was handmedown central, I wore what fit me and I had a regretable haircut that nobody consulted me on. It was not uncommon for a particularly cute shirt or dress to circulate my mom's circle for years before being laid to rest, most notably a red tshirt with literally every animal print on it. Lots of VBS-appropriate skorts and thick-strapped tank tops. No crops allowed, no slogans, no band shirts, and I had personal beef with nonfunctional buttons and pink, so I wound up wearing a lot of plain stuff or drapey stuff that accomodated my eating disorder. I remember telling my mom I wanted a blue mohawk, and she laughed at me, because she was sure I'd hate that. The first things I bought as a job-haver were blue hair dye, a pair of docs, and a leather jacket lmao. Then I came out as trans, and had a terrifying two-year period of trying to dress like a man. Crit fail, none of the men I knew had a crumb of taste and polos make me want to throw up. I gave up and frankly I still don't really know how I want to dress, but I'm slowly accumulating thrift finds that I love, and they're all in the off-duty vampire category so I guess that's it, innit? My hair's longer now, but I still have a mohawk cut, so suck it, mom.
I'm glad you've been able to come back to what you love! I'm so sorry about your rough time during those first two years, I hope you have a supportive inner circle now - and yes, I know a lot of men who couldn't style themselves well for the life of them 🥲 Sounds like your journey is far from over, but I recommend to just initially focus on what it is that you gravitate towards and take notes on that + what media/other sources of inspiration you're gravitating towards. Off-duty vampire sounds so cool though, I used to have an english professor who looked like a mix of Bayonetta & Vampire Hunter D 🦇 It was very impressive!
You're so welcome! 💗Bloating is definitely one of my top 3 uncomfortable every day life problems, which is why it's so important for me to build a comfortable and functional wardrobe and easy outfit formats you can recreate in different ways that don't hurt or restrict! I wanted to share that with others, as I know a lot of people struggle with this every day!
It’s funny; when I was little, I was the stereotypical little girl who love pink and I played with Barbie dolls. I wore dresses & skirts with yellow, orange, green and blue ascents. Around the time I turned 12, I became more tomboy I guess; I started wearing my brother’s hand me downs, graphic tees and jeans. When I watched WWE, Jeff Hardy was my favourite wrestler and he wore a lot of purple, he’s the reason I wanted to dye my hair that colour, so to this day purple is still my favourite colour! Around 20 years old, I wanted to wear more feminine clothes again but didn’t know how, and I still liked my tomboy style. A big style inspiration for me is Barbara Dunkelman, she can go from pretty fairy girlie girl one minute and then cool effortless skater the next. At first I tried to fully emulate her look but realised that some stuff didn’t personally work for me (like she wore a lot of florals, but I switched that out for tie dye, which I’ve always loved anyway). Now (30) my style is like a mix of all of it; all colours of the rainbow, which I loved as a kid. Pink is now more of an ascent instead of the main colour (I turned my nose up at it as a tomboy but now I like it again lol), I wear dresses and skirts with lighter colours/tie dye in summer, and more of my rock/metal style in winter/going to gigs: band tees, jeans, boots, leather jackets etc. So I’d say for the last 10 years, I’ve had a consistent style and still have a lot of the same clothes lmao.
I love this style evolution of yours! It's so interesting how so many of us had a tomboy phase in our teens, I'm honestly baffled at how universal that experience is 🫢 That's so good that you were able to take inspiration from Dunkelman's style and transform it into something unique of yours 💕
Ik you posted this a while ago but what an interesting topic! Im a guy who loves fashion. I used to love dressup and had this bat costume my mum made that I was obsessed with. Now I dress kind of gothy and completely love it...finally at the grand old age of 27, didn't really have the courage before & it's still a process. But black and white is my favoruite, colours make me feel horrible and fake. So glad I finally ditched them. A relation is genderfluid and is discovering what he likes wearing in femme clothing at 22. It's a process, and people definitely express their personal style only if they feel safe to do so in my experience!
I know the feeling of slowwwly but surely coming out of your shell with your style, I still am (partly also cuz I can't afford the style I want lol). I'm glad you've found what makes you feel like you and that you're around people who support that! Yeah it's very difficult to dress the way you want if you feel unsafe to do so in your immediate circle - I think moving out of Finland definitely helped me learn to love my style and express myself more confidently.
I don't think this is a correct theory. Many children aren't even given the opportunity to explore what their true style is, but just have to wear what their elders and economics dictate.
I'm actually going to make a video to discuss and help with that topic further, though I did briefly mention it starting at 6:50. I don't think my theory is incorrect, but rather it may not be applied in the same way to each individual - just because you didn't have a choice in what you wore as a kid didn't mean you didn't have any preferences or a mind of your own. Of course, not being allowed to express yourself via fashion, you don't develop your personal style at the same pace as others might, but that doesn't mean that you don't form strong opinions about how you relate to clothes or what you prefer/don't prefer - even something as little as not wanting to wear a skirt to church even if your parents insist is a hint at what your personal style looks like. And it'll develop in time, perhaps much later in life if/when you gain the freedom to experiment with it more and grow to understand and know yourself better. I have some immediate relatives who have had this happen to them, and it's only in their mid 20s that they're now able to have control over what they wear - but even as teens, I knew they didn't like dresses or feminine attire. Just one of many examples, I suggest you read some of the other comments from people with experiences like this!
Great video :), I would like to add that goth and punk aren't styles/aestethics, they're subcultures. I get if you're not interested in theses most of the times you won't really know, but I think it reduces them to surface-level visuals, ignoring their deeper cultural/ideological significance. Theses subcultures are rooted in resistance to mainstream norms, treating them as simple fashion choices erases the social critique that they bring. I feel like this oversimplification reduces them by monetizing them for consumer culture/trends.
Thank you for clarifying that! I wasn't sure if I can use the word "subculture" (I'm not a native speaker, so wasn't sure if you can use it in context of fashion as well), I appreciate whenever anyone can help correct me or find the right words and phrases 🥰 I've definitely noticed the issue of oversimplifying subcultures etc, it's a big reason why I stopped making analysis videos on "aesthetics" back in the day.
@@jemi_ I'm not an expert but I think you can talk about fashion inside of subcultures bc there's obviously this aspect. But we need to remind people this is far from the only aspect there is to a subculture : political views/music/etc.. are important ! Anyways, thanks for responding & explaining your point of view and have a beautiful day/night :)
Omg! Psychology AND Fashion? Two of my favorite topics already, BUT THEN YOU BRING VIDEO GAMES INTO IT TOO??? Instantly in love with this content haha.
It was so fun! I've really enjoyed some spontaneous rain recently even though I'm more of a sunny weather girl, but there's just something about a little rain storm that calms my soul ❤
