In India, variety is the spice of life and music. Perhaps why, it’s great to have one destination that makes true desi music a part of its everydayness.

We are proud to introduce a destination for those who are crazy about music and musical entertainment that ticks the desi box. After all, every Indian likes a little bit of desiness in song and dance. Naam hai ShowBox!- a 24-hour national music channel that celebrates our country’s musical diversity through a variety of genres. And one filter ‘Apna Music, Apna Swag’. Bollywood music makes for the bulk of current channel catalogues, so we wanted to create a youth-focused music destination on Indian TV that’s true to desiness of the Bharat.
ShowBox resonates with the youth because it connects to their idea of music - something that’s pure fun and feels awesome. We offer flavoured regional music in Hindi, Punjabi, Haryanvi and Bhojpuri languages. This music cosmos also fixes up the entertainment hunger of today’s youth by giving them the