I worked with Vicki in the Labs, she was always destined to do great things and was always a joy even in our sourest of moments loathing our work. I heard the news today from a friend. ♥
Nice guy, good storyteller, insightful and obviously a very good and influential designer. But sometimes it feels like he's tokenised - where are all the black designers? It's always Hassan! Photographers and Illustrators have a way more diverse community. A while ago you featured Greg Bunbury, but honestly his work is so bad that he's not even relevant. I find it hard to believe that there are no good black designers... even in-house or at a studio.
Marginalised communities are quite often appeased by having one/some of their members praised or given an opportunity, regardless if it's the same people over and over again. Like you say, there are plenty of black designers out there but either those making the decisions think the work of Hassan is representative of an entire demographic within the industry, or they're too lazy (too uninterested?) to explore and showcase others.
@@retrospective77 Though I feel that calling black people in the US a marginalised community is infantilization, upholding the perception of inequality - I agree, it's lazy and uninterested!
She’s amazing. I worked for at pentagram for a short time and I sat near her team teams area and every time I could I would stop by and just peek on what they where working on because it was always exciting and surprising, she and her team are super talented and cool.
Lots of great points, great work, and thought-provoking statements. However, I think there is too much unwarranted emphasis placed on innovation and not fitting in the "sea of sameness." Making a visual identity that is better than AI generation is a low bar. If you think the work shown is innovative, then you're not looking around wide enough. Is it beautiful? Yes. Is it innovative? No.
One of my absolute FAVOURITE illustrators! Feel so lucky to hear from her in this way! Everything said deeply resonates. Thank you 🙏 And of course the campaign is absolutely stunning and moving 🎉
🎯 Key points for quick navigation: 00:12 *Matt Curtis presenta 10 ideas en 10 minutos sobre la construcción de marcas importantes.* 01:32 *La mayoría de las marcas son olvidables; Uncommon busca crear marcas que realmente importen.* 02:25 *Rebranding del popular juego de fútbol de FIFA a Ea Sports FC, destacando el ADN del fútbol.* 03:39 *Collaboración con clubes y eventos de lanzamiento para EA Sports FC; combinación de diseño y marketing.* 05:01 *Uncommon se define como un estudio creativo, combinando diseño y agencia de publicidad.* 06:10 *Rebranding de Port Magazine, resaltando la personalidad de los protagonistas de la portada.* 06:52 *Crear campañas que empoderen y motiven a la gente a realizar cambios en su vida.* 09:27 *Ejemplo de una campaña para BA, destacando la emoción de viajar y ver el mundo desde un avión.* 12:05 *Diseño serio para SiriusXM, acercando al público a la música y las estrellas.* 14:10 *Uncommon busca ser un estudio que trate los briefings más importantes e influyentes de nuestro tiempo.* Made with HARPA AI
