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I dont understand their take on the IP of the fragrance. They dupe very well known fragrances so why would it matter - the irony. Fragrances are made of 1000 different synthetic ingredients 😅
i LOVE that she is behind the scenes about it. because Shay Mitchell did not use her celebrity (but instead has built standalone quality products), makes me think these might be worth checking out...
I followed Grettas strategies when my wife and I launched our brand last year....We did 35k in our first month of business. We did run FB ads as well but only spent 1k on paid ads which generated half our sales. The rest was all on the pre-launch, building email list, influencer marketing. Gretta is a real on. She doesn't hide all her gems behind an expensive course. Thanks Gretta!
I get the sense this guy is full of BS lol. I dont doubt his key points - but he is exaggerating and BS everything. He wanted to be a better father and husband, so he looked at his sleep? And then on the back of it, he designed the tape? BS, lol. He stumbled onto this project by chance and applied creative marketing techniques to make the brand stand out. Great job, and I applaud him. But he definitely comes across as a bit douchey. I bet he drives a bright yellow G Wagon or something and wears rare Jordans in loud colours :) I can guarantee with full confidence this chap wears a baseball cap back to front and calls people 'bro' too much.
100% correct. He definitely built the product & created the backstory after for marketing purposes. You can tell by his reference to idolizing Liquid Death, a water brand built off 95% branding
Thank you Tim for the valuable nuggets from celebrating the small wins to curiosity, creativity, culture and 🧂 🧂 ! Happy that my best Kiwi mate from Wellington told me to try on his Allbirds years ago! Thank you Nathan!
I am just over halfway into the video. I'm in the beginnong of starting my own business and I am running into the experience of having or might having to do filling bottles by myself, and fulfilling by myself. I do not know why but I just felt like doing things myself means a bad job automatically. But seeing these guys being where they are today showed me that in the beginning, doing some of the process by yourself is okay and you can scale just as well. (I am starting a body wash brand with very limited budget lol). Anyways this is an amazing video and I feel extremely inspired. For real 💖
the baby bottle can have shaker balls in them like those smoothie shakers, that way when you add the formula and shake it the shaker balls mix the formula and water together or the stubbie holder could have lights and be USB or play music also make it from bioplastic
Thank you so much Emma, I'm a guy but can honestly say I appreciate the last 3 minutes of your interview with Nathan the most. It's beautiful for you to help dispel that stigma. Thank you Nathan as always for the most genuine questions.
She seems like a mean woman and unfortunately these are the types that make it to the top. Also - a whole lot of talking without actually saying anything of relevance or significance. That accent is doing a lot for her lol.
Oprah😂😂😂 Of course I get that it is still "black lives matter" movement but I am not sure she was the best choice considering the pure heart Emma has. Oprah has a lot of darkness behind her.
I listened until she started babbling about the kardashians being authentic. Are you f’ing kidding me? They have morphed into walking AI Barbie dolls since they started, influencing epic numbers of young girls to strive for the most superficial things our society stands for. Relatable? I mean, wtf? Way to go, you piggybacked on absolute trash to create yr wealth, great contribution to a better world 🤮 I’m a successful entrepreneur…. Not inspired. Just because she made billions does NOT mean you should be “inspired.” There are plenty of other entrepreneurs to be inspired by that are not associated with toxic culture. This is gross.
Outstanding PODCAST , KUDOS to the founders WHO IS ELIJHA and thanks to Foundr for making such an amazing content. Life is too short to make mistakes so learn from others
Learn everything from A-Z when starting the business then hire is 100% right. That way when you hire eg fb ads agency, you know they are doing it right, not just doing it.
Have been following their journey from the very start after I stumbled upon one of their ads on my Instagram feed. I’m now launching my first business this year, and I always look up to these guys for inspiration and motivation. Thanks for sharing!
