We believe that choosing an engagement ring shouldn’t be as overwhelming, confusing, and impersonal as mainstream mass-producing jewelry companies make it seem.

So we created the anti-jewelry store: nothing to sell, only things to make. We believe that each one of us is one-of-a-kind, totally magical, just as we are…and our jewelry should reflect that, especially for the big moments. To us, no spark is the same. No connection is the same, no love is the same, and no two people are the same.

You work one-on-one with your own jewelry designer to craft the the perfect ring for your unique story, lifestyle, and values. Come in knowing nothing about jewelry, and leave feeling educated, empowered, and proud of what you’ve created: a one-of-a-kind engagement ring they’ll love knowing you designed just for them…because the story of your engagement is one you’ll tell for the rest of your life, make it a good one.

Your love is one-of-a-kind. Your engagement ring should be too.