I REALLY LIKE THIS VIDEO....however it's simply undeniable the best years of > popular < music are behind us (at least for now). Just try to compare the quality and potentially classic music from todays (non legacy pop artists) with charts of the past. That however doesn't mean that > good < music no longer exists today. Nor does it mean there is no money. It's just a different industry and a new cultural landscape to emerge. Although streaming pays in fractions of what seemingly it should, I (personally) make more money now via streaming than I ever did my career (about 25 years now) before streaming. That's because I chose to adapt and create assessable versions of my creative output. The beautiful thing is that is DOES NOT MEAN, you have to create cheesy pop music any more - in fact it's just the opposite...We have genres upon genres of music for ALL moments in life which are free from the music industry pop-star hierarchy. The difference is today we have a new ecosystem of tastes and listening habits that must be considered. Diversity, also now thrives in a way it never could with 'gatekeepers' in place, which is truly positive for art and culture in general. The main issue in my assessment, is that the pool of craftspeople in the 'popular' music space is dramatically smaller now, as the scale of the industry revenue has contracted across the board. Also and perhaps more importantly, music-centric culture has now been out paced by other forms of media and entertainment. Music is PART of the digital experience now. It's not the core focus like it use to be. Again that's not bad - we just have more ways to express ourselves in audio (Streaming Music Services) visual (RU-vid) and social terms (Social Media). We've also lost so much in terms of community and local cultural / regional music scenes. I believe that will come back as we make the transition to total virtual experiences like VR concerts and record stores etc. However I don't see it having the same 'geo' boundaries it used to have. We can form scenes based on interest rather than just where we happen to live
Every time I see some video about the music industry is just a giant complaint. (especially with the spotify tweet rn) It's refreshing to see someone with a positive outlook on this era's opportunities.
I remember a comedian doing a bit about that Shakira song, here in the UK when it came out, and I’ve never been able to forget how funny and crazy the lyrics are. Wish I could remember who it was.
Play something they have never played before and just play the track then say play this instead of guys playing genres they suck at which means they have already played it… lol… and that second guy was NOT playing metal. He should of attempted master of puppets or hammer smashed face
Yes, yes, yes, to all of your points. Excellent elaboration on groove. Heavy strings, moderate distortion and dynamics. Malcolm's writing. You covered it well.
Good video. Some valid points. The elephant in the room is the likes of Suno AI which is going to make an already tough road for artists even tougher. It will completely change the industry within the next couple of years. Most likely for the worst.
At one of my band practices (5 musicians in a little home office with all their equipment) a guitar string got stuffed into a power strip without anyone noticing... Until the power strip blew up and all the lights went out
I don't care how you try and justify it the music industry TODAY is HORRIBLE! Artists don't make money like they used to and that's THE BIGGEST PROBLEM! Give me the 60s and 70s when the music industry was much better, especially the music!
I disagree on one thing only: He was not a hidden genius! Anyone who listened to two or three AC/DC songs, at least is able to tell there's some magic in it. He was able to put some blues and soul and swing into the hard electric rock that we all love. Nice video!
Nirvana and grunge wiping out the majority of people caring about playing guitar on a high level wasn't anything great in the instrument's history, it was an occurrence and shift in pop and music culture. It definitely was not anything that took the guitar to any new heights far as innovation.
@1:57 ...or the day you look under the sofa cushions for an earring (or vaccuum under and behind the sofa), which always happens to be the day after you finally bought a bunch of new picks.
