The “Amrithadhara Gaushala Trust" was formed for the soul purpose of protecting our indigenous varieties along with the socio- economic system associated with farming. The Amrithadhara Gaushala Trust, which is located at Pullad near Aranmula, in Pathanamthitta district which houses the famous pilgrimage temple of Sabarimala. In the contemporary media space the Trust is introducing the Fb channel named WithRoots TV. The platform is to propagate the ideas and goals of local cow based social system.