The issue of Xbox, starting from the late 360 and early XO that led to these corporate-feeling menus and theme, is that they wanted to become that system that would replace everything that wasn't your phone (or a decent PC), but also make it so you still needed at least two for a family. To make it *very* short, Xbox seemed like they knew everything from was going the route of digital "ownership" (since that's now being questioned, which is stupid), and wanted to set up their next gen console for that digital life of streaming platforms, internet browsing from your TV, and games were a third. They pushed out their casual customers with strict DRM policies, while Sony advertised themselves as something for gamer, first and foremost. Because Xbox didn't prioritize games with the launch of XO, they lost any fanbase momentum they had with the 360, something that lost them any real chance for a comeback. No one wants to abandon their digital library they have built up, so the chances of a swap over of people between generations gets smaller and smaller. Less players to entice a swap over, less care Xbox has to make games that will sell their console or future gens.
As someone who’s never used Xbox, I never realized Microsoft had made such an effort to keep the interface consistent with the Windows interface. Seems a bit unecessary doesn’t it?
I'm a huge sap for nostalgia, but I gotta admit I really liked the ad of the series x over the ocean, it was really appealing and felt like something new.
