Great presentation. My only issue is with Samsung. I have had issues with Samsung phones and TVs. I bought a Samsung TV at Target, it lasted exactly 2 years, and I had to throw it away. I called technical support and they told me there was nothing they could do. Sony, on the other hand, has one of the best customer service in the industry. Comparing Samsung to Sony, is like comparing Ford with BMW, no contest!
Terrible and you and the rest of your tyrant corporate administration should be ashamed for knowing what you know and continuing business as usual. Everything for the all mighty dollar. At least get some diversity going so you don’t look completely ironic. This is all in my opinion. Sad just Sad.
Brand management involves not only creating a brand but also understanding what products could fit under the brand of a company. brand management will help you to take your product to the top in the market . join us if you are interested because we have solutions of all you problems. click on the link and DM us www.getmelons.com/solutions
Never understood how people in today business world think it’s acceptable to make people work 80-100 hours no matter how much they get paid. People have families and other things to worry about other than being at work literally all day and everyday
Kevin - this was excellent!! I have been using your book Strategic Brand Management and this lecture was a great "capstone" incorporating all of the key points highlighted in your book! Thanks from NC State!!
Happy holidays to all of you as well! As a graduate of the MBA program, this brought a smile to my face. Keep up the great work and enjoy the holidays!