WWE ECW was set up to be a ratings flop. It came on at 10 pm on Cable! Kids couldn't turn it to SyFy on cable at 10 on a Tuesday! Of course, the ratings peaked at 1.5 million.
In theory, Shad Gaspard & JTG should have been heels but given of how over-the-top funny their vignettes were, it's no surprise they were credited as babyfaces and honestly them as babyfaces worked cause had they been heels, it's unlikely they would have been popular as they were.