Hanley Wood is the premier media, event, information and strategic marketing services company serving the residential and commercial design and construction industries.
Costs associated with building has come down including the price of land, wood 🪵 and other costs, which will help Sales because it will help lower the cost for buyers when interest rates are at 5 to 6 percent. Please no more luxury vinyl.
What you describe here is basic "lead generation." I could not understand, from your description, what "demand generation" is (it seems like an abuse of the words, since market "demand" is simply assumed throughout). "Demand generation" sounds like hype.
