brand designer & content creator for funky people who embrace their creativity and want to stand out!
come join me as i design full brand identities on camera (while i talk and move my hands way too much ahah), and also share some advice and tips on how you can learn and grow as a designer and small business owner :)
based in catania, italy (if you can't tell by my lovely accent ahah)
@@viviana.graphics thanks 🙏 a tutorial on creating mockups and other processes you use for your designs in Photoshop? 🥹✨ thanks a lot! I really love your designs!
Hi dear! Loved this video, you are stunning! I wanted to ask you a couple of things: 1. After you have agreed on the moodboards, how many revisions do you do with your client? 2. You present your designs on mockups and it is quite a time consuming part (at least for me:)). So, if the client wants fixes, does it mean you have to redo everything over and over again? 3. Does the whole project take 4 weeks? Are you working on something else during the month or you do only one project? If so, how do you manage? :) Would be beyond thankful if you answered! Xx
hey!! thank you first of all ✨ so, you can do as many revisions as you want honestly! i do 2/3 at this stage but usually it doesn’t take that long to figure out the moodboard. for the mockups i only present the first concept on mockups (because as you said it can be quite time consuming) and then again at the end when the design has been approved. projects can go from 4 to 6 weeks, depending on the scope and - since i also run my social media - i only take 2 clients per month so usually i’m working on multiple projects. hope that was helpful! and thanks again for watching 🤗
Hello, I don't understand something: when you do a brand identity design for someone, those kinds of prints ideas are just...ideas for mockups, not for real printing? I mean if I'll do this for mock-ups and my client say "oh so I can print it right how it is, right?" what should I do? I don't understand exactly if the assets are just things that will help our clients view what they can do for their brand or we have to use those assets making them a real print poster for example. Idk if I'm clear:)) i mean how clients will know how to use those assets? Cuz even if you are giving them examples its still hard. Maybe they will say that you can do it dor them, that it's your job. So...those things that you have made in this video it supposed to serve as mockups only or its a real print? Gosh, I think sound so dumb, cu I'm not coherent:)) im sorry!!
hi!! it’s not a dumb question at all, don’t worry 😌 when it comes to real clients, it can go both ways. first of all, usually you discuss the project scope beforehand, so you know already what’s actually gonna be printed or not. for example, if the client commissioned me a flyer, then i’d design it and put it on a mockup like i did in this case. other times the client doesn’t commission a specific asset, but you can use mockups to show how the visual identity could potentially be used in real life (and give them ideas)! for this video specifically, the flyer is a completely custom design so i wouldn’t have designed it like that if the “client” hadn’t requested it already (it’s not ideal to spend that much time and effort on something that wasn’t requested). but when it comes to other assets like boxes or tote bags, you can use them as vessels to showcase the brand identity! it’s really up to you and how much time you want to spend on the presentation. best case scenario, the client sees a mockup and likes it so much that they actually commission it to you (it happened to me a couple of times) i hope i answered your question, and thank you for watching ✨
Wa, I totally understand you when it comes to phone anxiety in general! I'm like this too, and no one understands me but I know myself and I know that I get stuck, not like other people get stuck, but worse:)) especially in English. I had interviews in which I had to speak a little in English and it was a disaster, although I understand English very well and I manage to speak it, but speaking it alone in the room :))) I'm not used to speaking with someone in English face to face. it's very stressful when I have to talk to someone, face to face or on the phone (especially on the phone!!!). and now that I am a beginner brand designer, I am afraid of what it will be like. and related to living in your city/country, I understand. I'm not from Italy, but where I live is very nice as a city/country, but the people... make me feel uncomfortable and I want to move in the future. I find myself in your personality, I think you are the only designer who creates a brand strategy that matches me almost 100%. And I follow a lot of people, but in you I found myself the most. I know I thanked you before for the videos, but seeing someone doing brand design with my type of personality means a lot to me. It encourages me. so thank you!
i completely understand what you mean! working in another language can be very hard, especially at the beginning, so if you don’t feel comfortable talking on the phone then you should ease into it and do what you feel like doing. for a long time i tried to do what everyone else was doing just because i thought it was the “right way”, but actually the only right way is what makes you feel good about yourself. the more you do this job, the more you’ll understand how to play your strengths and tailor your process around that. so don’t feel pressured, just enjoy your job ✨ i’m so glad you’re finding these videos helpful! i’m always happy to hear about people with similar experiences so thank you for this lovely comment!
Your videos are soooo interesting and you give us so many informations about the process! I rarely see such an informative and logical video. I really understood every step that you made and it's very important to understand, especially when you are a beginner. There are so many videos on yt and tiktok, Instagram, but yours are really informative and I felt that I find new important infos, even though I've seen a lot of tutorials and thought I couldn't really learn new information from RU-vid. Thank you, your ideas and how you explain your process are precious. I found you today so randomly and I'm so grateful 💜🫡
oh wow, thank you so much for your kind words! i try my best to let you guys as much as i can into my process so i’m very glad you’re finding the videos helpful and informative! i really appreciate it ✨😌
This is very helpful for me and also other, i love how you creat a packaging for children and also a adults, this is very tough part of this packaging...🤩🤩😁😁
I'm in LOVE with this brand!! 😍 I do have a question though...in these cases, which are the brand colors? For example, let's say Aristae has 20 different spices and you use a different color for each spice. Does that mean that the brand will have 20 different brand colors + the olive green and beige base colors? Or only the olive green and the beige are the brand colors? I ask this because I've worked on passion projects, food related, and I always struggle when defining the brand's color palette because of all these flavors😅
hi!!! thank you first of all 🥹 when you have all these colours for the flavours, i think the actual brand colours should be very simple so in this case i think it would be the deep green, the beige and the olive green. but for example when it comes to posters or social media you can have fun with the rest too!!
aww Viviana! I felt so bad when the time ended. you were so on a roll 😢 also, the logo for ballo would have been so cute if you had more time. i saw the vision. the two "l's" were more up and linked to the a and o. but it's okay. 🤗 as for my favourite logo, its a tie between "the scoop" and "sweet cheesuz". you did a really great job on them 😊
i would suggest that, yeah! if you have the means of course. it will automatically make you more professional and trustworthy. but if you’re just starting and you prefer waiting then a behance profile could work too!🤗
i strongly advise against fiverr.. it’s not a professional platform and most people want results fast and they want to pay the least amount of money possible. in my opinion i think you should put together a portfolio first and then put yourself out there as much as possible: locally, first of all (if you can) and then on social media. that’s the only way to post your work on your own terms and share not only the finished product but also the process behind it (showing your skills, which is mostly what will attract clients and will make them trust you) 🤗
based on where you are in the world. in my case, with italian clients i just give them my bank account number, with international clients i use Stripe! of course make sure that you’re legally allowed to take this money, it changed from country to country 😅
omg loveee this video! I studied branding and I didnt have such good and condensed explanation like this in class. I put your video to refresh my mind and you gave me so many insights. thank you!! (sorry about the rusty english)
oh i’m so glad to hear that!🥹 to be honest i also have a degree in design but we weren’t taught stuff like this so i completely get it. happy to have helped 🤗
I actually liked the Photovoice logo but probably for the exact reasons you hated it. It felt endearing because it reminded me of the logos you used to see online back in the day. It genuinely made me happy, mistakes and all.
thanks! that’s weird, i can hear it perfectly with a 20/30% volume on my laptop and the lowest volume on my phone 🫢 but i’ll try to keep that in mind next time!
this brush i’m using is from the retro comic book tool kit by The Artifex Forge, but you can find many others for purchase or for free on Creative Market or Envato Elements 😌
This a very unique brand, and I really love the concept of it being a premium brand but still attracr those who are new to cooking🔥🔥🔥 I did have one question and that os how you did that grain texture for the font at 6:54?
thank you!🤗 the base font already had grain in it so when i expanded the letters and ungrouped them, the grain turned out to be a separate shape that i could move around and therefore use on the new custom S and T i created!
@@viviana.graphicsVery awsome, and I'll definitely check out that font website you suggest to use for future projects, once again very awsome brand, been looking for a new brand design process video for a while. Thanks!!🔥🔥🔥😊
Loveee the illustrations and colour palette!! I do have a question! - let's say you did end up wanting a cut out for the bottle labels in the shape of your logomark, so that the spice actually does show through, how would you indicate this cut out in illustrator/for the printing company to know to cut it out? Is there a universal way to indicate this to suppliers? (Ex. Outlining the area and making the fill transparent or something?)
yay thanks!🤗 you know what? i actually did think about doing that when i was designing, but i ended up not doing it because it might have affected the legibility of some spices (like black pepper). but i agree, it would be very cool!! i don’t think i’ve ever had to do something like this for a client, but i’m assuming you’d just not fill that space and make sure the supplier knows. it may depend on the supplier too!
It's amazing 😍😍 I had a question and wanted to ask you on IG. Your color palette has soo many colors which can easily go with no of spice. I usually use 6 colors and came up with a problem. I currently working on cookie brand and my cookies have 6 flavors and i used 5 for 5 flavors and 1 color for background now the confusion is which 6th color should i use for 6th flavor😶
thank you!!✨ i think that with product based brands it’s very important to know all these details before starting to work on the project and create the palette around that. i recently had a client that needed 3 flavours and so from the beginning we established which colours we were gonna use for each one. so i think that you’re gonna have to add another color at this point, based on how you chose your colours for the other flavours 👀 for this project specifically, being a passion project, i didn’t really know how many flavours i was gonna do and which ones when i made the palette so that’s different. working with real clients requires a lot more planning in the beginning stages!!
drop below your top 5 spices 🌿 hey besties!! did you miss me??👀 join me today as i design this fun branding for a premium spice brand!! i can’t wait to hear what you think 🧡
