If you're interested in starting an online business or want to make your current one better, you've come to the right place. Peter Carruthers is your guide here, and he's got a ton of experience - 40 years in direct marketing and 25 years in online marketing across five countries. That means he knows what works and what doesn't in the digital world.
This channel is about making your journey into online business smooth and successful. Peter covers three main things: tools, technology, and practical advice - all to help you grow your online business with as little trouble as possible.
Peter reviews and compares the different digital tools you need for your online business. Peter makes complex topics easy to understand. Peter believes in straightforward, sensible strategies that work. He shares tips that are easy to follow and proven to get results.
If I sell digital products how can I setup 2 different prices for people in SA and people in other countries. I mean if I sell my product for $5 but want to sell it for R50 to my SA customers how can I do that? Will it be possible?
Thank you for asking. In concept, you could nominate both PayPal and Paystack as payment options on any funnel. But, I wouldn't do it that way. wouldn't do it that way. You will confuse your reader. Why not create two funnels? One for the South African market, in rands, which they understand, at whatever price you think it's reasonable for that market. And another for the rest of the world market (typically USA and Canada) for two reasons. They have no idea what the ZAR is. (After living overseas for 20 years, in Norway, Spain, and Canada, most people I talk to don't know that South Africa is a country, assuming that you mean the southern part of Africa. Don't confuse them.) Add a separate landing page for the rest of the world, in dollars, via PayPal. Much as I would like to recommend stripe.com, it's not available to South Africans. I have a free mentorship programme for people using Systeme.io, if you're interested. Pop me an email at peter@petercarruthers.com if you're interested.
Thank you for this information. So Paystack will work for customers in other parts of the world also? If I understand correctly they can use their credit/debit cards to pay so no need for Paypal also just for customers in other parts of the world? If that make sense...?
Wow, that was just so informative Pete! And all done in less than 10 minutes. I'm right at the beginning of it all. Do you have any thoughts on Xperiencify as a platform? Thanks again.
Thank you for excellent content. BTW, I could haven't received the map even though I input my name & email. And, what's the software for the map presentation?
Please, after pasting the secret key to the space provided on systeme, the account name didn't show. Am I to type it in or what? And what's the account name? Is it paystack or systeme. Thank you.
Hi. Pass this issue to tech support via the Help section. They respond within a couple of hours. Each person who has faced a similar issue has had it resolved quickly. If you're new to online marketing, and want some guidance, join my free marketing email course: teleportme.link/marketingmatters and pop me questions as you go.
Hi @petercarrutherscoach I have tried the method but i get stuck on select account page on the gateway page because nothing is appearing in the select bar after i have entered secrete key code, please help?
I like the walk through of Systeme, I have a question in regards to the 1 tag offered in the free plan. With only 1 tag available can I actually schedule a sequence of emails or do I need to upgrade ie. need more tags? I haven't worked with email marketing yet, thank you for your reply.
Hi. Great question! Although the free version allows just one tag, there are other ways to trigger a flow of emails. An ad hoc Newsletter needs a tag to identify people within your list for this next email. But you can also subscribe an email address to a predefined sequence of emails, for instance when someone offers their email address in return for a freebie. Once they've finished that sequence, then you tag them with the one tag you're allowed in the free version. Or you can add them directly to a course. Does this resolve the question you asked?
@@PeterCarruthersCoach Thank you for your reply. I was unsure if I would need multiple tags for a sequenced email. Sounds like only 1 is necessary initially to get started.
Thank you. I appreciate you taking time to say that. I've been using this business engine for more than a year, and it's changed my business and my future. I genuinely think it's the best tool I've available right now.
Hi. As fas as I am aware, this option is open only to residents in South Africa, Ghana, Kenya, Nigeria. I created this video because many of my readers are in South Africa.
Excellent presentation. How did you drop the companies act into mind map. Copy pasting loses all the levels which doesn't help at all. Do you have a tutorial on how to do that?
Thanks David. I was working on a training project. I started with a PDF version of the Act. Copied and pasted the chapters in. Then added the next layer of detail, and the next... A fair amount of work, but I learned a lot about the process, and a heck of a lot about the Act - the point of mindmapping. I did it agian for the Protection of Personal Information Act (much shorter, than heavens.) Each mindmap tool has idiosyncrasies when it comes to importing. But most can export in different formats, some of which will connect with other mapping tools.
Hi Pete. My biggest problem is that I do not have an opt in email list. Yes, I have a couple of 1000 emails in my address book, but nothing specifically opted in. How do I go about getting in a vetted email address list without "spamming" people first :)
Hi Mike. Your problem is specific to the South African Protection of Personal Information Act. Can I trouble you to resend the email to me personally, and I will give you a full answer?
If you're struggling with marketing or selling, try either of these free email courses, or both: Get Marketing Matters here: teleportme.link/marketingmatters Get Selling Salts Here: teleportme.link/sellingsalts
If you're struggling with marketing or selling, try either of these free email courses, or both: Get Marketing Matters here: teleportme.link/marketingmatters Get Selling Salts Here: teleportme.link/sellingsalts
If you're struggling with marketing or selling, try either of these free email courses, or both: Get Marketing Matters here: teleportme.link/marketingmatters Get Selling Salts Here: teleportme.link/sellingsalts
If you're struggling with marketing or selling, try either of these free email courses, or both: Get Marketing Matters here: teleportme.link/marketingmatters Get Selling Salts Here: teleportme.link/sellingsalts
If you're struggling with marketing or selling, try either of these free email courses, or both: Get Marketing Matters here: teleportme.link/marketingmatters Get Selling Salts Here: teleportme.link/sellingsalts
If you're struggling with marketing or selling, try either of these free email courses, or both: Get Marketing Matters here: teleportme.link/marketingmatters Get Selling Salts Here: teleportme.link/sellingsalts
All my students all seem to have it fixed. Send me an email with your correspondence with both parties: peter@petercarruthers.com and I will see if I can add any value.
Hi Peter. Thank you for this video. You mentioned there is one list/lead database, so I'm wondering/checking that it's therefore through Tags that we can track where they came into our list from?
Great question, thanks. In concept, a LEAD and a LIST are the same thing - a flag to show the status of that person in your list. Using only TAGS to send emails to a group of people, or to identify a group you get from a specific source, or to monitor their activity - all seem conceptually the same. I found this a much simpler approach than ActiveCampaign where I got confused - and that was working with AC for 6 years. Systeme is a newer, simpler platform which seems to remove a lot of the technical complexity. (This makes it great for small-business owners, especially older folk, who are very light on techie skills.) If you found this answer useful, don't forget to subscribe. I am posting a video each week trying to simplify the noise in this wonderful RU-vid machine.)
Thank you! Yes, already subscribed no fears there. You're really a wonderful communicator and it's nice to hear you've put in the work as well as having earned your general's stripes in this field. I'm currently on Kartra and not only is it eating my money but it's baffling... I run webinars in my funnel and therefore had to partner with EverWebinar (which Kartra's parent company also own) to do "just in time" webinars... but that's another 500 a year! Have you had any experience or joy with Systeme's webinars by any chance? And finally (sorry for the long reply) but is it possible to create "pages" like one can in Kartra? Specifically to host a replay of my webinar or a questionnaire ahead of booked calls etc.@@PeterCarruthersCoach
Thanks will do. What if it's not showing my account after I copied and pasted the secret key ? Not sure if you can answer this. Will reach out to support if need be. @@PeterCarruthersCoach
H Stephen. In this case I used Xmind. I also use MindNode, and still mess a little with Freeplane. Most of my day is joyfully buried in maps. The rest is writing.
Hi. When you sign up at PayStack they will give a "secret access token". It is a phrase of characters like a "key or password" which allows Systeme.io to communicate with Paystack in background to complete the credit card request for payment, and get confirmation the money is received by Paystack before allowing the purchaser to, for example, access a course.
Fantastic news - thank you Peter. I haven't been able to get into my Paypal for 2 months now, and their service is just non-existent, so I couldn't be happier. And so easy to use too :)
So clear and precise without any fluff, excellent outline here. Thank you, Peter, this has been the nature of any and all content you have published. I have yet to get there, still persevering. Though the lessons learned have had value in other areas too. Thank you for genuine straight talk teachings with no hype or fluff.
Great insights on the complexities of choosing an online business platform, Peter. For entrepreneurs, it's crucial to consider the integration capabilities of a platform. Systems that seamlessly integrate with your existing tools can significantly streamline your workflow and save you from future headaches as you scale.
Thank you. I think the key challenges the amount of time needed to assess each tool. RU-vid reviews (and I've watched thousands) make it a lot easier to identify more probable solutions. The sales pages of the individual products tend to gloss over the gaps in their offering (maybe because they don't see them in their enthusiasm).
Brilliant exposé Pete, on this "mystery area" of business platform choice. I don't know anyone, anywhere, that has such a (literally!) perfect understanding of not only the business platform itself but, more importantly, the challenges facing people like us (read: 99.999% of the business population!) when trying desperately to get our heads around such important business choices. Thank you for this ... genuinely huge perspective for business-folk!
Thanks Dorian. I am embarrassed it took so long to see this light. I've wasted lots of money and hours trying to cram learning into those trial periods. This free-forever solution solves that: teleportme.link/offers as well as being a superb training process for anyone starting out.
Hi Peter, thank you for the information provided here. It's always useful to get feedback from those who have been there. I have had the privilege of following you for a number of years and always find you to be knowledgeable, concise and to the point.
