The Armoury is a menswear brand that believes in design, craftsmanship and personal style. We are rooted in classic tailoring but with the modern man in mind.

We are passionate about what we sell, sourcing special items the world over as well as creating our own distinctive products with exceptional craftsmen and factories. The Armoury’s curated selection includes an extensive range of custom and bespoke offerings. Our stores in Hong Kong and New York regularly host outstanding tailors, shoemakers and other craftspeople for customers who want not just excellence, but also something unique.

Why Video?

So much of what we care about at the Armoury is only apparent when you can really see and wear the work of these great artisans. We realised that video helps make that gap a little smaller.

With the series Questions & Answers and What am I Wearing and Why?, the Armoury team talks you through what makes The Armoury products stand out.