dude how are they clicking on my call only campaign without calling. Why is it getting clicks instead of calls. I didn’t put a landing page. I came across my ad on google and there is no way you can click it and go to a website. Just call. Is google giving me fake clicks?
dude how are they clicking on my call only campaign without calling. Why is it getting clicks instead of calls. I didn’t put a landing page. I came across my ad on google and there is no way you can click it and go to a website. Just call. Is google giving me fake clicks?
I've been watching your videos and find them quite helpful. I have a question regarding my e-commerce store, which exclusively sells trousers and formal pants. I aim to rank for the keywords “trousers” and “formal pants” in a specific country. All my pants fall under both categories. My Reverse SILO structure consists of a homepage with just two categories: trousers and formal pants. Can I link all my pants to both categories, As they fit into both? Is this the correct SILO approach?
What are the main target keywords for each category? I haven't looked into this niche specifically but I get the feeling that formal pants would be a sub category of trousers.
Thank you for your videos Mateja, they are amazing! Why are you choosing phrase match keywords over a broad match + exact match keyword strategy though? Aaron Young says you shouldn't use any phrase match keywords anymore. What's your take on this?
You're welcome! I haven't seen what his exact strategy is so can't comment on that, but I'm running phrase match on all my clients' accounts and they are all still performing just as good as ever. In my experience phrase match has always worked the best (for my methods), so I intend to continue using it until I see otherwise.
I have this h1 issue too but I am on the publisher theme. After a bit of back and forth, I found the opening h1 tag on line 437 and closing h1 on line 461! Thanks so much for this, now I can fix the very important issue on my site!!
I've been hearing lately that phrase match isn't working like it should lately in google and that it's better to use broad match.... I'm not a fan of broad match at all for the reasons you stated. What are your thoughts on googles current shennanigans with phrase vs. broad match?
Phrase match is definitely getting more "broad" and matching to more unrelated keywords. However, still better than broad in my opinion. Problem with broad match is it's a gamble what you're going to get, and seeing how off phrase match can be, I'm not putting my (or my clients') money at risk with broad.
Great vid, but a word of warning on the way you've set up conversions in Google Ads, the way GA4 reports conversions is different to that of Google Ads. GA4 has a much more "smart" attribution model, and also takes into account all the other channels feeding into analytics, and awards a portion of the conversion accordingly (i.e. social may have played a part, as well as organic search etc.). Whereas, Google ads, only has sight on the paid Google products, not other channels, and therefore is a more accurate representation of Google ads performance (not Google ads, plus Facebook, plus organic etc.). So, I'd recommend setting your Google Ads conversions as your primary, and your imported GA4 goal as secondary. You can then use both to compare performance, so Google Ads conversion for optimisation, and reporting and GA4 for reporting only as it is a better representation of overall digital marketing performance.
Another great video! 5:50 what do you think about starting with low competition keywords to rank number 1 faster and easier and get more authority in "google's books" to then start optimizing for the more competitive keywords and having more success doing so? This is usually my strategy so it was interesting to hear your angle. Thanks!
What if I have a collection page (keyword) with decent search volume, but the individual products within it have low search volume? What should I do in this situation?
Hey mate, thanks for the useful info. In return, I just want to let you know about a little error on your Dominate Marketing website that I'm sure you'd like to address. In the main heading (which I was suprised to learn was a H2) it states, "... AND YOU ONLY AFTER YOU GET RESULTS." - I think you missed the word "pay". Anyway, great video content. See you in the next one.
At the very end of blogs I usually put something like "If you want help with (topic of blog i.e. plumbing) call us on [phone] or email [email]", along with a link somewhere in the post to the main service page.
Amazing video! I previously setup my GA4 using the Shopify app "Google & RU-vid". Should I remove the GA4 property from the app and delete the app if I want to use GTM and your setup?
Exactly correct, most of the traffic so far is from info articles which is why the conversion rate is only 1% (I was going to talk about that but forgot to include it in the video)
Helpful video! Got a question, what do you think about the meta title and H1 for my category page? Are they good? Meta title: ''Beats For Sale - Buy Hip-Hop & Rap Beats Online'' H1: ''Rap & Hip-Hop Beats For Sale'' Thanks.
