Newcastle of the World is an Alliance between cities around the world that share the same name “Newcastle”. The cities work together to share, inspire and develop projects that promote culture, education, tourism and business.

When the cities met in Shinshiro, October 2018 it was agreed among other initiatives “to raise awareness of the Alliance in Pupils from a young age.” The cities also decided to commence a project called “My Newcastle” - a school project led by Nyborg in Denmark.

Schools will create a video, which tells a specific story of their country and city.
The purpose is to encourage learning about and between our Newcastles through the creation of videos by students (aged 12 to 16 years). The students decide on the content according to specific guidelines. The videos can contribute to building closer links between our cities by establishing new friendships between pupils/classes across the world.