With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles . The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
In the end, the future will move towards the hydrogen industry. This is because carbon dioxide emissions make it impossible for ships, trains, airplanes, and trucks to rely solely on battery-electric power. Hydrogen will be the only viable solution for these sectors. As the hydrogen industry develops, personal vehicles will also increasingly be made as hydrogen-powered cars. Of course, electric cars are just a stepping stone towards a hydrogen-based future.
I just don’t understand how is hydrogen better than BEV? Especially with batteries evolving and improving at very rapid pace. The Chinese are some of the smartest people on earth currently, and it’s clear why they’re adopting BEV, and they’re currently leaders in battery research which means they beleive in the product. So his point is that batteries are heavy A Tesla model 3 is 1.8 tons a couple hundred kilos heavier or exactly same weight as a bmw 3. But who cares about weight ?? When both Center of gravity gives more safety and despite the weight the car is probably most efficient family vehicle on earth currently. Most efficient Most cheapest Available today Fast charging is a reality Instant torque And best performance. Why bother with hydrogen ??? Especially that it’s sooo expensive to fill up and to actually make it u need a lot of energy
Coincidentally the hydrogen zeppelin was also in Germany like century ago, I guess they haven’t got the clue yet. Watching this video almost convince u, the marketing garbage he’s spitting out, until you remember that Toyota before them tried this exact thing, only to become a flop. Hydrogen is not only a “fools errand” it’s also very dangerous
Toyota hates electrical vehicles, they wanna just sell their hybrid cars, hydrogen is not efficient, more expensive and dangerous with explosions (both while it is in transit to fuel station in trucks and when it is loaded in the car), it is just Toyota plan to say dont buy electrical cards yet
You would have thought the nay sayers would have learned something from the BEV rollout 🙄 not enough information to reach a decision yet. Not making a decision about it yet
I really like BMW so I'll tell you this for free. I'm from the future, so believe me when I say hydrogen is a recipe for bankruptcy. Don't go the way of Blackberry, Kodak, and Toyota. Cut your losses and pivot now to 100% battery electric while you still can.
whats the point of fast refueling if you have nowhere to refuel it. wake tf up bmw. look at what a massive failure that Toyota is in California. With EVs and Plug in hybrid as good as today, Hydrogen cars will have close to zero chance of succeed.
BMW is too rich that they need to waste it on a pointless dead end tech for passager cars. You would wonder why German manufacturing on a downhill slide
VW is shaking. BMW too. The long bear's sleep is coming to an end. BMW will beat knees in China. For their greedy fossil profits, the entire planet suffers daily. Trillions of $ lost and growing. The bad thing is that Musk is paying the Trump campaign to finish us off with the crazy climate. And he is painted green, rotten inside.
I am not travelling anywhere so for me is indifferent what you are explaining now. Survival is the most important thing since Apr 2020. Also feeding my algorithm for the bullshiter.
Hydrogen vehicles, at least in passenger type cars is and always will be a failed technology, they are by far much less efficient that straight battery electric vehicles. Also I still remember the only BMW I have ever splurged on, a BMW E32 735il, it was one of the most unreliable cars I have ever owned, when the zf gearbox which should have been re called but wasn't blew it's clutch pack, leaving myself and my wife stranded, i swore I will never another beemer EVER. At $144k aud in 1988 was not a cheap car, good luck with your disinformation campaign, good luck with your China market, you'll need it
1:34 So BMW had a clean energy vehicle since 1979 and they never bothered developing it further to reduce emissions 🙄. They should be fined for their emissions over the last 50 years then. Thank you for admitting your guilt.
BMW great work, nice to see that you are working together with Toyota to develop new technologies for sustainable transportation, I can't wait to see production models :)
Imagine a tank with more than 80 liters (they are saying it in kilograms) of highly combustible and highly explosive and highly reactive Hydrogen below your seat. Hydrogen molecule (two atoms) is to small and too light, so it will leak a lot.
Because we currently aren't driving vehicles that ALREADY contain thousands of combustion cycles per minute? I'm sure people riding horses were making the same statement you are when cars first came out. What about BEV thermal runaway events? Even fire departments has trouble handling BEV fires.
@@soviet1942 Hydrogen will always be hydrogen. They know how dangerous it is, and all this is just for research purposes. I didn't mentioned, but it needs more energy to get H2 than it can give back.
This guy must have been sleeping since 1979 and just woke up. Fuel cells are fine... in space. Everywhere else, they have been tested, tried, and abandoned
Except EVs require much less frequent maintenance. I love gasoline engine, but it's so stupid having to convert vertical movement (piston) to rotational movement (wheel). There are way too many moving parts to maintain.
@@rnrnrkrk994 It is „less maintenance“… until you need to (inevitably) replace the battery (which costs more than the actual car) or try to sell the car (and get surprised that 85% of the price went into the toilet after just 5 years of use). How often do you need to do an ICE replacement? Almost never. So if you look at it in short turn - it makes sense that EVs are cheaper to maintain. Otherwise EVs are absolute garbage.
@dppopov Lets be real. I love ICE vehicles too but if you add up its own wearable components that is pretty comparable. EV batteries last at least 150k miles (avg americans drive 12k miles per year so thats >10 years). Changing it is basically changing the whole car and good for another 150k miles (to maintain 80% life) for about $10-20k ICE vehicles, transmission change alone costs +$5000, sparkplug every 8k miles also cost $1000, engine oils, motor mounts, engine radiator, intake filter, oil changes every 10k miles, fuel pump replacement, motor mounts, engine valve cover gaskets, battery, catalytic converter, emission checks and last but not least gasoline over the 6-8 years add up equal to or more than EV battery replacement.
Hydrogen adds so much inefficiency required both in infrastructure and in the vehicle as well compared to BEV. The few grams of platinum are so much more rare and expensive than the materials in the battery, which keep coming down in price. I love my BMW EVs, they are fantastic. By continuing to push the Hydrogen pipe dream you are telling customers who are skeptical of BEVs to keep avoiding them and wait for Hydrogen. Please, drop the Hydrogen nonsense for passenger vehicles. The Mirai was a complete failure. It makes no sense. I say this as a lifelong BMW fan and with nothing but love.
Exactly. This greenwashing is a shame, they don't need this. Both companies have a lot of invested money from oil, remember that 95% of hydrogen comes from oil.
Here in Denmark we Will have plenty off hydrogen, we are making massive amounts from rest power from Windpower industri , power 2X its called. And in germany they have Big power plants who makes hydrogen from rest power also. So I Think that Europe has fooled china too be the biggest batteripowered Auto industri and now Europe is coming with a hydrogen blow too china. Truck’s are also coming with Hydro/elekrick trucks now, they are allready trucking in USA. So hydrogen is coming.
@@christianchristensen4291 hydrogen makes no sense compared to batteries. You have to waste so much power generating the hydrogen, compressing it, cooling it, loading it onto trucks, driving the truck, transferring it into the station, etc. Hydrogen is hyped by the fossil fuel industry as they are the main source of hydrogen today.
As another lifelong BMW fan, BEVs is NOT where its at. There is no sustainability is a vehicle mad up entire of batteries. Look how we treat our phones, disposable. Mileage and battery degradation also mean the life of the vehicle itself is shorter than ICE or Hydrogen. Who wants to buy a used BEV with a rundown battery? Just because a technology is not ready yet does not mean that it should be abandoned. True innovation is not discovered nor adopted overnight.
@@soviet1942 BEVs last longer than ICE vehicles. Battery degradation isn't really an issue like people fear. Batteries can be entirely recycled. Please educate yourself and stop repeating fossil fuel industry FUD. Hydrogen cars still require a battery and electric motors. They are just BEVs that have added unnecessary complexity and way less efficiency.
