Entropik is a human insights company that enables brands across the globe to conduct market research and optimize their customer experience and user experience. \u2028Entropik has a suite of products that offers quantitative and qualitative research fortified with their patented Emotion AI tech, enabling companies to make faster, more efficient, and bias-free decisions. \u2028
Fully agree Diane! CX should be imbeded in everything a Company does. It should not be understood as another VOC Program providing lagging indicators but as a key factor driving the Company Strategy and culture from a customer centricity perspective which will translate into sustained business growth linked to value creation as defined by the customer
