Find clients who like your work and your style then the client lets YOU be right. You’re the one who knows how to make creative perform. Show them you are the expert and they will trust you and be ecstatic about what you make them. If you let them push you around with endless revisions then they won’t value your work and they’ll think you’re cheap 😊
Thank you million times for your tips! I am just beginning with video making and with my channel and honestly your channel is one of the biggest inspiration for me! Thumbs Up 😀 Mirek, Czech Republic :-)
Listening to my clients feedback is still always a tough pill for me to swallow sometimes. However, like you said, I'll usually always listen and do what they ask. Then when I look back on it even just a few days later, I'm like "damn... yea, that shot was unnecessary" lol
I feel like client feedback most of the time is ridiculous. I've had clients ruin projects for me to the point where I couldn't put it online and advertise it because they totally screwed it up. Text.. colors .. music etc...
I feel Like now a days everyone thinks they have the eye for everything and don’t understand simple things like rule of thirds or color theory, and it’s hard to give a quick lesson so they understand because they retain nothing 🙃 I just fold and give them what they want, its their brand not mine lol
@@thejamfam_ I do to most times.. even though i try and give creative feedback why their idea might not be the best. Of course the client needs to give feedback because at the end of the day it is their brand and video, but my experience tells me when the client has too much creative control there's a tenancy for the project quality to go down.
Now on to tackle the problem of clients wanting to pay less because one is efficient because of skills ;) Moving from a pr. hour based budget/proposal/billing to results based billing is the most effective, and hardest, way of increasing income for creative work and not burning out/stretch oneself too thin :) Any tips on getting a customer to understand that less time spent on a project equals higher prices due to more skills?
@@CompoundProjects Hahahahaha :) I’ve done that on a couple of occations when delivering earlier than promised and the customer tried to talk the price down (not on video’s but other projects ;) The problem is of course certain clients equaling time spent to a fee, not considering the *quality* if that hour or time spent. The general problem is often customers who f.ex compare hourly rates between price estimates from different providers, or demand hour breakdowns pr. task for their estimates, which is still a thing, as if an hour of person x’s time is equal in competence and skill as an hour of person Y’s time. And that approach is understandable from a clients point of view, they want something tangible to understand and to explain to their bosses again. In general having a good dialogue with the client about these things and only give hourly estimates for activities that are based on actual hours like f.ex studio rental or gear rental or hours spent on a set. ideation, creative processes etc is usually better done as a lump sum with some additional headroom for changes etc, as long as x amount of changes is priced accordingly, and adding headroom for re-scoping the project and added administrative time spent on handling those changes. This is of course much more prevalent when dealing with smaller more price sensitive clients, local shops, startups, businesses and people trying to always «strike a good deal» … for them, shopping around for the cheapest and not always best solution - which again is totally fair, just have the desency to *not* re-negotiate during or at the end of the project unless results are *way off* what was agreed upon ;)
Rather than using a green screen which for some might add complexity have you thought about using some of the new RotoAI tools which may be great for product shots even if they are in motion? Additionally, might services like FrameIO be helpful, especially since clients draw on the screen and mark in and out points to make revisions more clearly understood? These can be integrated directly into the FCP timeline for example. These might help efficiency or have you experienced issues with these?
That's probably why Storyblocks extended their free trial 😂 A.I. is gonna completely rinse these stock websites of half their business in the coming years.
Would you ever consider doing a video on the success or need of product video as it stands now? Do you ever see success on ROI with your product videos? Do you ever track that? Considering nowadays social media is so over flooded with content and a video of me throwing a soda at a raccoon could get 40 million hits versus a well crafted product video might not even get anywhere in terms of engagement. I’m just curious if you still see a need for product video in todays world and if you think having a professional video done for a product versus something I could make on my phone in 2 seconds. Would love to hear your thoughts
I connect with your videos more than any other person on RU-vid because you still use Final Cut and you simplify. But I struggle with keyframes and basic affects. I wish there were more videos on how to level up on those things because I don’t use after effects.