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As a psychology-driven brand strategist, Kaye Putnam helps entrepreneurs establish their unique spot in the market, forge deep emotional connections with clients, and efficiently scale their businesses. Leveraging her expertise in psychology and branding, she empowers businesses to thrive in a competitive digital landscape.
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I love these tips! I see how they make magic in so many different areas, even in an email, creating that connection and desire for more of the magic. Thanks so much!
You’re both brilliant. I know this video is a year old, but it came to me at just the right time. Feeling stuck on how to proceed. So many answers in this interview. Thanks!
🎯 Key points for quick navigation: 00:00 *🎥 The tutorial covers step-by-step instructions for using Descript for AI video editing.* 02:20 *🎞️ Descript can transcribe audio and video files accurately and quickly.* 05:07 *🎬 Editing can be done by editing the text directly, allowing for easy removal or rearrangement of content.* 07:42 *🎭 Descript uses scenes to organize and control different elements shown on screen.* 10:55 *🎨 Text, titles, effects, and overlays can be added easily and customized in Descript.* 13:41 *🔊 Descript offers automatic audio adjustments for imported music tracks and audio cleanup tools like Studio Sound.* 16:04 *📝 Captions can be easily added and customized in Descript for accessibility and engagement.* 18:25 *🔉 Descript's Overdub feature allows for AI voice generation to match and fix voice recordings.* 19:34 *🔊 Training AI in Descript involves uploading 10-30 minutes of English speech for it to learn your voice.* 20:13 *🎙️ Use overdub in Descript to replace text with AI-generated speech.* 21:22 *💻 Descript allows for easy publishing to various platforms or exporting to different editing tools.* 22:28 *🔄 Editing in Descript includes reformatting videos for different platforms like TikTok or Instagram Stories.* 23:25 *💸 Descript offers different pricing plans, from a limited free version to a Pro Plan for advanced features.* Made with HARPA AI
Tell your husband to come to Cape Town for your next vacation - you'll see what bad driving and being inconvienced look like (today for example and keep in mind it was pouring rain - a driver in front of me decided to do a u-turn on a road with a solid line, the road was hilly too and then another person did the exact same thing after him - he thanked me for me forced patience and I naturally flipped him off ;)
Chloé Nwangwu categorizes branding models into two groups: classic branding frameworks and influence models. The classic branding frameworks focus on brand salience, equity, awareness, and distinctiveness. Their goal is to ensure a brand appears as part of a category, is memorable, and stands out enough to be considered in decision-making processes. These frameworks emphasize designing an image that signals belonging while maintaining a distinctive identity and are typically taught in business schools. On the other hand, influence models address cognitive biases that affect the recognition and valuation of individuals, particularly those from underrecognized groups. Key issues within these models include visibility biases, such as the authority gap (undermining authority), the reciprocity gap (undercompensating skills), and the ambition penalty (perceived as overbearing or too weak). Nwangwu's research finds that underrecognized individuals often struggle to achieve parity with peers despite using classic branding models due to these biases. She recommends that these individuals need different strategies to expand their sphere of influence, as cognitive biases lead to discriminatory attention allocation and mental shortcuts that disadvantage them. Nwangwu introduces the concept of the "invisibility blanket" to describe how societal training leads to the systematic overlooking of certain people, affecting their recognition, compensation, and authority. Her research highlights the need for underrecognized groups to employ strategies beyond traditional branding to counteract these deeply ingrained biases and achieve equitable recognition and success.
Wow! I love diving. I have my domain on Go Daddy. I have Canva Pro. I use Grammarly. Have you heard of Bertha? I use that for AI. I will probably go with Interact. I use Later for scheduling my posts.
This was awesome! I so appreciate that you offered this succinct and overarching presentation for free on RU-vid. If my plans to become a artist-brand works, I will definitely hire you to take my band further! I'm on a shoestring budget at the moment. But, I make my good fortune myself. I just hit a rough patch a few years back that stopped me nearly dead in my tracks. This was really helpful to me and I wish it got more views. So many people/freelancers need Brand consulting! Good luck!
FYI - could only listen on X1.5 - impossible to look at all that jumping around and hand gestures made me SO dizzy, body language is triggering for ppl like me.
I am all the way from South Africa, I just bumped into your channel today I had pinch myself like and yell at myself like, " WHY DIDN'T BUMP INTO KAYE BEFORE!". I just wanted to say your amazing! I love your personality and your lessons that impart and stimulate great ideas, and damn! You remind of a beautiful great marketing lecturer at my college, talented and just amazing, she would keep me glued, inquisitive and experimental.
OMG🎉🎉🎉🎉 THANK YOU SO MUCH FOR THIS POST❤ your smooth voice has coach me into knowing that my decision to Rebrand my business is the best thing to do for 2024🎉🎉
