Prada achieves their intention of presenting the brand than just associating Fashion or a Perfume. Bringing next level Brand association with a beautiful, challenging, luxury sport. Using the charm and beauty of an actor like Jake Gyllenhaal, who has been super successful and can talk so smoothly, with depth and intelligence. Great collaboration Prada. It's not a direct ad for Perfume, that would be too easy. It's a film which leaves the viewer in introspection and leaves impressions which are inspiring. The production. It's capturing and amazing. ❤
