Michael DiTullo has been designing iconic products for some of the world’s best brands for more than 25 years. He has worked with a wide assortment of companies including Nike, Google, Honda, Timex, Chantal, Converse, Motorola, Salesforce, Hasbro, Arc Electric Boats and Kirei. Prior to starting his eponymous design studio Michael spent nearly a decade at Nike where he worked directly with Michael Jordan, Carmelo Anthony, Derek Jeter, and Dwayne Wade. DiTullo has sat on the ascensions board to SFMoMA and is a strategy advisor to Offsite. He is featured in the book “Dieter Rams: As Little Design As Possible” and is listed on over 30 patents. DiTullo has won numerous awards including the IDSA’s special achievement award for contributions to the design industry, an award won by luminaries like Jonathan Ive, Charles Eames, and Raymond Loewy. When Michael was 13 years old he said “I want to draw stuff from the future” for a living and that is still the best description for what he does.
So insightful. What *drew* you to footwear design? How did you niche down to one specific product? I'm new to ID but the whole space is fascinating and can't imagine focusing on one product so much.. Do you ever branch out? Or was it pure job relevancy that caused you to make the choice? Cheers and thanks.
Ok after subscribing and checking out your other content, my previous comment has become redundant. Still, great inspo, and any tips for a junior aspiring ID would be appreciated.
@@finnhanberg thanks for checking things out. My to biggest pieces of advice: 1: invest your time in "durable skills"... tools change quickly, thought process and core skills like sketching do not. 2: always share your work and be open to feedback. You never know who will see it, have great advice for you, help you get to the next level.
@@finnhanberg you also might like this video if you haven't seen it already: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Ym9UrTuxsn0.htmlsi=xJV3CjjGoK4XQjKf
You've got some amazing designs. Had to pause a few times, seeing some that looked like something I'd draw. Been sketching shoes since the late 80's till this day, but never pursued my passion. I'm 47 now, and I look back on stuff i did in high school and think.. those would sell!
The mk1 Audi TT and A2 WILL become collectors cars and prices will SHOOT up. I have both locked under covers in my garage in the UK. the TT is just a 2006 1.8 87k and A2 has 109k 1.4...
Hello Michael. I just recently purchased two Machomai V.2 boxing boots. I typically deadlift after my boxing session. I was wondering if i could deadlift in those shoes?
It's awesome! Imagine starting every day with a full tank of gas... and being faster off the line than almost any other car in the city! after driving manual sports cars for decades I'd never go back. just obsolete tech.
Great tutorial. However, square-cle steering wheels are more for function, not form. That's because your knee doesn't hit the flat bottom, and you can see easily over the flat top.
Wow I’m 17 years old and I never imagined that designers will need to present portfolios for 7 hours straight😮😮😮😮 I might quick my passion for it if thats my case 😢😢 Oh and also I was confused about the part where you said that in presentations you gotta tell them your experiences. But how if I’m barely 17 years old and I haven’t been in companies yet 😅😅 I’ll love to get an answer for that.
Hi there. That is why it is important to go to a good design school and get a few internships before graduating. Then you will have some experience to show and talk about.
Hi, I usually wear US 10 (Nike AJ 1 are a great fit for me), my feet are fairly wide so I do need a pair with a wider toe box. Would you say these would fit the bill and are they true to size? Cheers
Hi Michael, I hope you don’t mind me reaching out with two questions. As I'm considering my university path, I'm curious about what motivated and influenced you to study (product I guess) design at university and whether you were already skilled at drawing before choosing the school. Additionally, I'm interested in your thoughts on the impact AI will have on design. Do you think it will eventually replace product designers entirely, potentially causing the field to decline? And if so, today would you consider suggesting to your younger self to try to additionally study a bit of something else, engineering for ex., as an extra of design. Thank you Michael and keep up the good work
Hi there. I really liked to draw before design school but I learned a lot more in school. It is hard to say what the future of AI will be but I feel pretty confident that it will not replace design. A lot of what I do is not drawing. In fact drawing is the easiest part. Drawing the right thing, understand the various manufacturing, brand and user demands, and mixing all of those things in a fresh way that is collaborative is what I do. the drawing is just an artifact of that.
anybody in here design boots or have a willingness to teach? i really have a design i want to flush out but i’m extremely new to how the process works.
I want to thank you for a great demonstration. I learned more from you than many other demos about Procreate. I’m a retired industrial designer, but loves staying up with a new tools. This coupled with what I’m learning with artificial intelligence imaging is incredible. Thank you so much I’ve subscribed.
