Oyaya Multimedia PLC is owned by and managed by Messele Mengistu, a renowned journalist and commentator highly admired and esteemed by Ethiopian viewers and listener.Under Oyaya Multimedia PLC, there are Bisrat Radio and Bisrat TV.

Bisrat Radio, which first went on the air in 2007 with the limited manpower and resources, but with the first of its kind and new style in the country's broadcast media industry. Bisrat Radio and TV broadcasts approximately 394 hours of news , information, education, and cultural programming every week for worldwide audience and partners in its Television, radio and online service.