Rajasthan Tourism Policy, 2020
Vision
To reposition Rajasthan as a preferred tourism destination for both domestic as well as international tourists by offering tourists a high-quality experience, and through responsible and sustainable policies ensuring conservation of the natural, historical, and cultural heritage of the State while simultaneously accelerating socio-economic development by improving livelihood opportunities for the local population.
Iconic Monuments and Heritage Areas
The department will identify 2-3 prominent monuments/ sites in each of the seven administrative divisions of the state. These sites will be developed as Iconic Monuments / Sites offering a holistic visitor experience by adopting best practices in ticketing, tourist amenities, guides / audio guides, augmented reality experiences through mobile sets/headgears, evening events such as cultural programs/ night bazaars, etc.
Special Heritage Village / Craft Village
Rajasthan is richly endowed with many villages where prominent heritage hotels or heritage sites are located or a popular art or craft form is practiced. Experiential Tourism
Desert Tourism
In order to promote Tourism in the desert areas emphasis, would be laid down on the promotion of desert adventure sports, horse safaris, jeep safaris, camel safaris, and desert camps. A regulatory framework for safe and secure conduct of safaris
will be introduced. An incentive scheme for promoters in this sector will be brought out.
Adventure Tourism
Special incentives will be given to promote Aero Tourism (Hot Air Ballooning, Parachuting, Paragliding, Parasailing, etc), Aqua Tourism (Boating, Paddle Boating, Angling, Jet Skiing, etc), Land-based Tourism (Trekking, Rock Climbing, Rappelling, Safaris, Quad Biking, ATV, Birding, etc) and Cruise Tourism in the Chambal river and Banswara backwaters.
Wildlife and Eco-Tourism
In view of the growing interest in wildlife and eco-tourism, new sites will be promoted jointly by the Departments of Tourism, Forest and Environment.
A Joint Management Committee comprising representatives of the concerned departments will be formed to suggest measures for sustainable development and promotion of these sites. The committee may involve NGOs and environment specialists in this endeavor.
Tribal Tourism
Tribal Areas falling under various districts of the State are richly endowed with tourist attractions such as temples, heritage sites, scenic beauty, forest areas, etc.
Cultural Tourism
Guidelines for granting Certificate of Heritage to operating Heritage Hotels/Heritage Properties will be revised and made investor-friendly.
Crafts & Cuisine Tourism
The strength of Rajasthan in Crafts & Cuisine Tourism will be leveraged for promoting sustainable livelihoods and generating self-employment.
The rich tradition of handicrafts in the State will be promoted and direct marketing platforms will be provided on lines of Delhi Haat in Jaipur, Jodhpur, Udaipur, Bikaner with the help of the Department of Industries
MICE Tourism
Locations for MICE Tourism will be identified, graded, and listed by the Department. A cell will be set up to facilitate approvals for promoters establishing convention centers of national and international standards.
Promoters intending to establish integrated MICE facilities comprising of Convention Centres, exhibition room, hotels with more than 2 lacs square feet carpet area will be exempted from Stamp duty.
Tourism Units engaged in MICE activities will be provided table space at subsidized rates in Rajasthan Tourism pavilions in domestic and international travel marts, for which guidelines will be issued by the Department.
Weekend Getaway Tourism
Rajasthan has the benefit of close proximity to National Capital Delhi, Haryana, Punjab, MP, and Gujarat and is already witnessing a large influx of tourists from these areas on weekends and extended holiday periods even in the summer season.
Religious Tourism
Religious tourism circuits will be identified in consultation with Departments of Devasthan and Minority Affairs and a master plan for up-gradation of infrastructure and accommodation will be prepared for these sites.
Wedding Tourism
Wedding destinations will be identified, graded, and listed to facilitate wedding planners and event management firms.
Guidelines will be drawn up for identifying Heritage properties and gardens owned by the government as hosting venues.
Roots Tourism
An initiative named ‘Rajasthan Calling’ will be launched both in India and abroad to connect such people having their roots in Rajasthan.
Rural Tourism
Villages practicing unique forms of handicrafts, music, dance, art, cuisine, rural lifestyles, or possessing unique ecological significance or following distinct agricultural practices, etc. will be identified and steps will be taken to promote them extensively in both international and domestic markets as destinations of experiential tourism.
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20 окт 2020
