Mojo, the local cola brand owned by Akij Foods and Beverage, has witnessed a surge in sales following its Gaza aid campaign. For every bottle sold, Mojo pledged a contribution of Tk1 to the Palestine fund. The response from consumers has been overwhelming, with sales more than doubling since the onset of the Israel-Gaza conflict. The brand’s market share in the cola segment has soared to 35%, a significant increase of at least 6 percentage points. In this video, we will let you know the rise of Mojo against Coca-Cola.
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Video Sections:
00:00 - Introduction
01:21 - Overview
05:58 - Rise of Mojo
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Source:
TBS, The Daily Star, Dhaka Tribune, We Support Palestine
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Video Credit:
Coca-Cola, ThumsUpOfficial, Mojo, Pepsi Pakistan, Maxx Cola, Abdul Monem Limited, Akij Food & Beverage Ltd
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#softdrinks #cocacola #mojo
6 авг 2024
