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How to Google tag manager setup?
To set up Google Tag Manager, follow these steps:
Create a Google Tag Manager account and container. Go to the Google Tag Manager website and click Get Started. Sign in with your Google account and follow the instructions to create a new account and container.
Install the Google Tag Manager code on your website. Once you have created a container, you will need to install the Google Tag Manager code on your website. This code will allow Google Tag Manager to
communicate with your website and fire your tags. To install the code, follow the instructions on the Install Tag Manager page in Google Tag Manager.
Create tags. Tags are snippets of code that are fired on your website in response to certain events, such as page views, button clicks, and form submissions. To create a tag, go to the Tags page in Google Tag Manager and click New. Select the type of tag you want to create and follow the instructions to configure it.
Create triggers. Triggers are the events that cause your tags to fire. To create a trigger, go to the Triggers page in Google Tag Manager and click New. Select the type of trigger you want to create and follow the instructions to configure it.
Create tags and triggers. Tags and triggers are grouped together into tag groups. Tag groups allow you to control which tags fire when and where on your website. To create a tag group, go to the Tag Groups page in Google Tag Manager and click New. Give your tag group a name and add tags and triggers to it.
Publish your container. Once you have created and configured your tags, triggers, and tag groups, you need to publish your container. To do this, click the Submit button in the top right corner of the Google Tag Manager interface.
Once you have published your container, your tags will start firing on your website. You can use Google Tag Manager to track a wide variety of events and data on your website, such as:
Page views
Button clicks
Form submissions
Video views
Ecommerce transactions
And more
You can also use Google Tag Manager to integrate with other marketing tools, such as Google Analytics, Google Ads, and Facebook Ads.
Here are some additional tips for setting up Google Tag Manager:
Use the Preview and Debug mode to test your tags and triggers before you publish your container. This mode allows you to see which tags and triggers are firing on each page of your website.
Create a Workspace for each of your websites. This will help you to keep your tags and triggers organized.
Use Templates to create reusable tags and triggers. This can save you time when setting up new tracking.
Take advantage of the Google Tag Manager Community. There are many resources available to help you learn more about Google Tag Manager and troubleshoot problems.
#digitalmarketing #GTMsetup #GA4Setup #Dataanalytics #webanalytics
3 окт 2023
