I think all marketing and branding teams must learn something from SK on how to launch a film branding them making it viral. Create some hype and make ppl remember that his movie his coming. He sells his USP which is comedy and if not in films he uses them like this because he knows thats what ppl loved in him at his initial days. song launch, teaser launch, he spends time when most actors go tours post release and give boring interviews. Generally actors are only involved in promotion but this guy uses music directors, guitarist, singer, comedian, Director everyone 😂
Sk has been doing this from the starting of his career you didn't get what i said. It's good even if its anudeeps thought. There's something to learn was all I'm trying to tell. don't get offended.
