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Welcome back to another episode of Kushal Konversations. In this video, we're featuring Nilay Chkrapani, the Founder of a Baby Brand called "BabyLama".
He has shared the insights of his journey in building this brand & why he left engineering & specifically chose to do e-commerce in a baby care brand. Sharing his experience of doing e-commerce and running many successful D2C Brands he adds up to our podcast.
He has also shared his part mistakes during the build of his D2C brand & given out tips for beginners as well. Do watch this podcast till the end if you are willing to start your own e-commerce or d2c brand will help you with a lot of insights in it.
Follow Nilay:
/ nilay_live
/ 361571344712875
/ @ecomembassy
Timestamps:
00:00 Introduction
01:22 Rs.12.7cr total net sale
02:53 Total Profit in the business
03:50 Nilay left engineering to do Dropshipping
08:17 First 1 million dollars from a single store
10:55 Basics of E-commerce
13:18 Why did he choose a Baby Niche?
17:25 How is he surviving on less margin? What vision is he targeting?
19:15 Sections of building a D2C brand
22:02 Product sourcing in D2C brand
27:29 Marketing in D2C brand
33:31 Why is Operations the most important in D2C business
37:11 Problems faced in shipping orders
43:59 Experience in Influencer Marketing
48:42 Tips/ Mistakes for a beginner to build a D2C or E-commerce brand
#d2cbrand #d2c #ecommercemarketing #ecommerce
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About Kushal Arora:
Kushal Arora is the Founder of KAP Digital and has been in this industry for 7+ years. KAP Digital empowers businesses to achieve organic marketing sales through strategic and innovative approaches. With a focus on leveraging organic channels such as SEO, content marketing, and social media, we guide clients toward sustainable growth and increased revenue.
Contact me:
hello@kushalarora.in
2 июл 2024