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✏️ How To Design A Modern Logo | Start To Finish

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Creating a modern logo design can be hard. So in this video I'm giving you a sneaky look into a new logo design course!
Here's the finished logo! imgur.com/a/wAn4p
Let me know if you have any questions.
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Instagram: / willpat
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If you would like me to design you a logo, poster or anything for your RU-vid Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
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Опубликовано:

26 авг 2024

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Комментарии : 837

@willpatersondesign 7 лет назад

Here's the finished logo! imgur.com/a/wAn4p

@Edgard422 7 лет назад

Nothing that suggest "electricity" in the logo?

@Cereal_Killer 7 лет назад

Will Paterson what type pencil do you use?

@ranseyjoiner4759 7 лет назад

+Daniel He has a video on that

@Cereal_Killer 7 лет назад

Ransey J can you give me the link pls?

@oOcitizenOo 7 лет назад

Will Paterson Hey, Will. Do you ever plan to make not AI tutorials but in Photoshop, i mean, it doesnt't have the functionality of AI nevertheless it would be nice to see how you handle it)

@silveravnt 7 лет назад

For me "gettin the idea" IS the hardest part. Fleshing it out is easy.

@silveravnt 7 лет назад

I try to always have one.

@disappointedbutnotsurprise3311 7 лет назад

silveravnt I have the same problem, and whenever I draw in my sketch book I always draw random things ..💔

@otacon1024 4 года назад

3:43

@rorisxng 3 года назад

I’m the opposite. I can vaguely see the idea in my mind but translating that to something “tangible” is a different story.

@silveravnt 3 года назад

@@rorisxng I think that makes you a "designer" and me just an "artists".

@ekkowidarto7039 5 лет назад

The hardest part is not designing logo, but why you design it, strategy behind it & the idea strategic behind the visual.

@estherayewoh1077 4 года назад

@Idea Headed like!!!!!

@abroucha100 2 года назад

YEP !! because you have to explain all that to your client .

@hedcas 7 лет назад

Whats your hair design process?

@nilsmeta641 7 лет назад

hahahahahha

@OneDogKnight 7 лет назад

i was just coming to say how great his hair was too. :-)

@JaphtaSesotlo 7 лет назад

Lmao. Trolling level 1000

@leyesdelaconsciencia 7 лет назад

hahahahahahaha!!!

@sarahmorelli1727 7 лет назад

lmao! 😄

@enrieestevez 7 лет назад

Thank you Ed... Ed Sheeran.

@leewoodauthor 6 лет назад

No. This is his brother Will.

@tachytachytach 6 лет назад

hahahahaha

@RobertLoyale 6 лет назад

Thought I was the only one who saw that lol

@juancpgo 6 лет назад

He's somewhere in between Ed Sheeran and James Corden.

@sweetandsour8080 6 лет назад

He more looks like James Arthur to me LOL

@willpatersondesign 4 года назад

Thanks for all the lovely comments! It means the world to me

@krateproductions4872 4 года назад

Best of Luck!

@shock_dzn8915 3 года назад

@ForeverDansky 7 лет назад

Thanks for the recommendation dude, just used the link to order a copy of the book from Amazon!

@shaherbanu8639 3 года назад

Same

@onuohaudeagha1255 3 года назад

Nice to see Dansky here.

@Jennifer-pb4bi 7 лет назад

Will Paterson - some video suggestions if you haven't already made them - rather than a critique, how about discussing sort of key points on what you look for that makes a logo good vs bad? Also, how about a video discussing the challenges of clients that challenge you? (as in don't have a trained eye but want to dissect your work). Just things I think would be interesting to hear your perspective on.

@motherspiders3913 6 лет назад

@jaym3808 3 года назад

Thank you for this video! I'm attempting to make a logo for my start up business and the first version I created wasn't what I wanted it to be. After watching this, I have a much better understanding of the logo creating process and am very excited to take another try at it! Great video! Especially for 4 years ago!

@1mRAAAH_Gaming 2 года назад

0:43 hahaha “you can use any no-fat…” 😂

@dagimbekele9263 3 года назад

you don't know how much my new starting company logo got improved after seeing this video.........tnx very much

@PiginaCage 7 лет назад

"I love BIG FAT logo design" love you Will ♥

@willpatersondesign 7 лет назад

Farshid Persia haha love you too!

@andrewwew 7 лет назад

Remember guys you need to use a really tiny notepad, the tinier the better.

@motherspiders3913 6 лет назад

Why? I thought the opposite

@nordfresse 5 лет назад

But only if you are working in your studio, when you are out in the field you want to bring as big a pad as you can carry.

@Hydrotoxic 5 лет назад

@@86Corvus Uhh.. What's wrong with using Illustrator?

@dramamine755 5 лет назад

@@Hydrotoxic its only a good program if you pirate it

@ryzetto7697 5 лет назад

@@86Corvus illustrator is the best for logos

@secdan55 7 лет назад

I enjoyed the fact that such simplicity can be so effective - thanks Will.

@willpatersondesign 7 лет назад

Thanks! :D

@bobjeffmcmac7457 4 года назад

now i know how to rebrand the great CCCP's hammer and sickle... good

@Tracks777 7 лет назад

Good video, stay strong, keep going and you will make it far :]

@krateproductions4872 4 года назад

And thankyou to provide royalty free music for small creators to use!

@ranseyjoiner4759 7 лет назад

Truly, at the moment I am currently flipping through Logo Modernism while listening to this video and then you pulled it out in the video and I was like, "WHAT THE" xD

@willpatersondesign 7 лет назад

No way! It's HUGE right?!

@ranseyjoiner4759 7 лет назад

Yeah, I know. Its awesome to have in my office :D

@davidoseikells4020 2 года назад

Thanks a lot for helping me have much ideas in creating logos, thank you. I am a beginner.

@MeanseAcademy 4 года назад

Nice process you have i love that you don't rely on pinterest or other standard places where people normally go for inspiration 😊

@nilsmeta641 7 лет назад

nice vid (: i love how many ppl comment on ur hair lol

@markgraphicsja9496 7 лет назад

Funny thing is I see "C BAR" in the background and that is a shortening for my local high school in Jamaica. You got a double thumbs up for that.

@RoyceJakob 6 лет назад

Blowin' up man! Was watching your stuff when you'd get just a few hundred views haha. Cream rises brotha. Continued success!

@kilyenbalazs6398 5 лет назад

I really love these kind of "abstract" or geometric logo's. Even making them is so much fun, but its actually not easy to make them to be usefull. I mean, they still have to somehow point to the topic, or company, or feeling it wants to express and i have to tell you a LOT of people and costumers dont see what they should in them, (and lets skip the part where you say "make it better you are just bad", that can be a part of it yes) . And thats just 1 thing, the other is : They dont believe in them, or how much skill it requires to make a good one. So they are going to be reluctant to buy it...especially from a beginner designer....any tips on this? Should i just keep making non abstract ones for years, just because it sells better?

@FrancisRamosII 7 лет назад

Hey Will, I've been tasked to rebrand an organization, and your videos help out incredibly! Just wanted to say thanks!

@lilyofluck371 3 года назад

Well good luck. May I ask which one.

@Mikey22LR 7 лет назад

Great to see you sketch an idea out first. Respect to that.

@bm.321 7 лет назад

Just landed my first 2 clients yeww, ones a re-brand and the other is a new business. Watching this really helped as i have been after something like this for a while

@willpatersondesign 7 лет назад

BM. Yay!

@bm.321 7 лет назад

Will Paterson first one was a success, working on the second now

@yeshandesilva4871 4 года назад

Hey how's your logo design progress now ?

@willpatersondesign 7 лет назад

Not too sure why some people are being salty about this video. I mean, you do know that the logo design process is similar with all designers right? Anyhow, hope you all enjoy video!

@willpatersondesign 7 лет назад

weeniebutt23 There are a lot of people that don't understand the video. The video is all about executing ideas for a logo for those who want to know a process. This is obviously not my full logo design process! Thanks for the support dude, it's nice to see :)

@jameslittlewood5030 7 лет назад

Rhys gets it.

@jameslittlewood5030 7 лет назад

Although it is pointless arguing with an idiot, they'll never admit to their wrong doing.

@jameslittlewood5030 7 лет назад

I can't stand the guy, it's hard to watch. He's siding with a guy who's commented 'they probs just are noobs' I think that says it all.

@jameslittlewood5030 7 лет назад

Oh no of course not, what an unreasonable assumption that would be. Sighhh

@josephsmith6710 6 лет назад

I liked the blue one the best as it shown what the company was as well as the initial.

@jahidfactbd 5 лет назад

*this kind of logo i have my channel*

@fahadmogalli7458 9 месяцев назад

Thank you Will. I am a bit new to this so wish me luck.

@jjordanshub 3 года назад

THANKS FOR YOU'RE KNOWLEDGE DUDE.. SO USEFULL FOR ME.. ALWAYS MAKE AWESOME CONTENT BRUH 🤙

@sffoto1969 2 года назад

Good ideas Will. I sometimes point my branding students to your videos. Especially when they remark that “it’s hard” to do original work.

@arundhati.shinde 3 года назад

Big fan sir from India 🇮🇳

@clumsyjester459 7 лет назад

Where was the "to finish"-part in this video?

@architrave3841 5 лет назад

Thanks for the video. After watching this I bought the book off ebay, it's great

@dylanbrotherton4755 6 лет назад

I am a complete amateur icon designer (I’m a BI analyst and reporting content manager). I’ve been using PowerPoint (*hangs his head in shame*) since 2010 to create icons for SharePoint and Confluence sites to access reporting assets. I really enjoyed watching your creative process! I subscribed to your channel so I’ll be back to check out more of your videos. Thanks for sharing!

@learnovate-with-abdul-moiz 7 лет назад

how can i download logo modernism book?

@LOCUS_LUCAS. 6 лет назад

These are exactly the thoughts that go through my head when designing cars / logos.

@lukkash 5 лет назад

Ok, now I know that “Logo Modernism” Taschen’s book is to buy :) Generally you could create a video on BOOKS on that subject which you recommend for future designers.

@micahhansen 7 лет назад

Hey Will, these type of vids are awesome and super helpful. I'd love to see more!

@willpatersondesign 7 лет назад

Thanks!

@blazsovdat8677 7 лет назад

they re not helpful... cuz as far as i was listetening i didnt hear anything tath would be useful or even true

@nightowl8936 5 лет назад

Will Paterson, you're a very gifted logo designer. I've done things similarly to how you have and designed logos and won a contest or two as well. Ignore the dumbasses who come here to talk shit, and know that your efforts to make the world more beautiful are appreciated.

@willpatersondesign 5 лет назад

Thank you dude, this comment has made my day and put a smile on my face :D

@nuriovezov3022 3 года назад

Man i like you, give me positive energy thank you

@willpatersondesign 3 года назад

I appreciate that

@oriondesigns2355 5 лет назад

I bought this book thanks to your advice. It's an amazing book and I suggest every designer own this.

@franciscobarillas8500 4 года назад

Thank you for showing us your process. I got me started in the right path. cheers.

@princemjprasanth8954 3 года назад

Thanks for the helpful tutorial bro..

@markjovenmina5366 3 года назад

Thank you ser!!! 😁😁

@ethansicard7173 3 года назад

i dig the clutch

@calvancandy8384 6 лет назад

There's an interesting design video inside your WIX video today

@oluwapelummya.alonge9670 5 лет назад

Hi please is there anywhere i could get the book as a pdf?

@NylaNora 7 лет назад

Hello Sir you are the best logo designer. I'm learning logo design, you help me lots.

@suzannes4619 4 года назад

Really like your video because of the step by step process helps so much thank you!

@paulokokichip.ishiwata2276 6 лет назад

Hi I hope you had a good day today and I hope you had an amazing time and I hope you guys are well

@marianmejia950 3 года назад

thank you for the idea

@tsanglhun8358 3 года назад

i love how uncreative you are but you did it🥺❤️❤️ tqqq broooo

@axelaxel7118 4 года назад

Thanks man helps a lot

@josephheitman652 5 лет назад

Really cool to see someone else's process!

@sarahswan8498 5 лет назад

Thank you so much for this video!!!

@kjamison5951 7 лет назад

My first thought was a UK three-pin plug, at a jaunty angle with the live and neutral pins representing the upper and lower bars of the 'E' and the earth pin representing the centre bar of the 'E'. The body of the plug represents the back of the 'E'... The jaunty angle allows the middle bar to be a bit shorter than the other two bars. Also, everyone knows what a plug looks like and associates it immediately with electricity. A second plug rotated through 90 deg could represent an 'M' for the metering part. Great video, it's always important to emphasise the importance of drawing (no pun intended) from the words and associated terms and phrases of the company.

@mr.k905 6 лет назад

So your process is to scribble the letter E because the company starts with E. And THEN after scanning your favorite E you decide what it could represent? ...Well... How about thinking before drawing? In my opinion the first and most important thing with a logo is a good idea that represents the company's business/ the main topic they are dealing with etc. This should take a good chunk of the time invested into a logo designing process. Everything else comes thereafter ...otherwise it's nothing more than a pretty E.

@damnphotoshop 6 лет назад

the designer takes the brief into consideration throughout the whole process, if you haven't realized he literally sketches logos that pertain to the brief, starting with the letter 'E' is one of many ways you can start so I don't understand why you can't accept this process... furthermore if you don't agree with the process that isn't an issue, designing is about iterative processes and as long as everyone has a thorough process that benefits their workflow and outcome, it shouldn't matter. the way I see it, he's explaining his own process which in fact relates to mine a lot, I've interpreted some parts of the video for myself and I'm now taking these skills and applying them to my practice because that's what the purpose of a tutorial is.

@tiffanypersad4603 6 лет назад

Even so the whole idea and point he was trying to make is to be rough. So yes you think of things that represent the company and their values/vision then write them down. Based on this you will have a better idea when sketching ideas on paper.

@Piratearicat23 6 лет назад

Did we ask for YOUR process? No. No we did not.

@LuisRdzG10 5 лет назад

Come on, is just an example of a fake company.

@Visualico123 5 лет назад

DOn't bother... this guy just bites other peoples designs all the time.

@NeccoWecco 7 лет назад

the second design is the rebel icon from star wars :D

@stephenokonkwo5595 7 лет назад

I love your videos as much as I love your designs. You've helped me a lot.. YOU'RE AMAZING

@dorismagri1523 7 лет назад

Very good video. You have great ideas for logo design, this is great for young students that want to learn. Peterson keep yourself active and creating your design of logos

@priscillabellafronte40 7 лет назад

Congratulations! Great video. I'm Brazilian graphic designer.

@jacksugden8190 5 лет назад

I’ve done a few fake and a few real dot.coms in Wix, I now have Illustrator 19 from 1997 installed rarer late, I like the visual effects in Illustrator, Wix had limitations, and might be easier to use, but with limitations, with Illustrator - a whole new cup of tea.

@RenatSavi 6 лет назад

Thank you for sharing your process

@propheccy 7 лет назад

Will, this is a neutral suggestion because you've been wondering why people are salty: If you remove the "from start to finish" promise in the main title and substitute it with "getting an idea", they will most likely not feel fooled anymore. The thumbnail alone suggested to me that there is more than what was ultimately shown. I didn't feel fooled, neither am I mad, because I understand marketing and that youtubers want clicks to make money via ads etc, but I can tell you that this is the main reason why the chat is heated up in your video. anyways, have a good day man cheers

@ARPCreation 3 года назад

Definitely love the design process!!

@armenberejiklian4230 7 лет назад

Useful toturial!

@adrame7077 4 года назад

This was brilliant, thank you.

@ThePaintedShovel 7 лет назад

Great advice for the beginner. I appreciate your time and personal energy!

@XxImChrisxX98 7 лет назад

Hello! I was wondering how do you do when it comes to making a "Brand Guidelines" for a logo, what lineaments you follow, basically how you do it. I hope this is not too much trouble. Thank you for making all this excellent videos! :D

@l.lawrence4923 7 лет назад

Hope you do another logo challenge soon! Great video.

@Sick-o 3 года назад

I know I’m commenting on a three year old video but I just wanna say this is brilliant! Reminds me a lot of Draplins method. I’ve been trying vainly to design a half decent logo for days now but after watching this I finally started making progress. Thanks so much, you earned yourself a sub today

@mohibussamadchy3785 6 лет назад

Dear teacher, your lecture is really awesome thanks to you .

@ebookmake 7 лет назад

That book is awesome.

@lelokokumi 2 года назад

this has been really helpful, thank you!

@raniadesign57 6 лет назад

love it ...so simple and straightforward

@bonniehoke-scedrov4906 3 года назад

Great video! Thanks!

@just4creative 6 лет назад

Thank you for you Precious time, and bring secrets of start to finish, i learn alot from this video right place....

@user-ne3lt2cg4p 6 лет назад

i can't get logo modernism pdf for free ?

@gauravkodande1545 6 лет назад

Thank you Will, that's a really nice video, one of the best logo design tutorials.

@bahadurkhan4431 3 года назад

You are great. I start your principle.

@atwinem 5 лет назад

Absolute genius

@surayaperiah3444 6 лет назад

Thank you. I enjoyed your video. It helped me a lot :)

@spockomemes2610 6 лет назад

Thanks for your video man they are very inspirational and are easy to understand I know other youtbers in graphic design explain even the simplest thing very in a very complicated way.👍😂

@PlanetaVenusPodcast 7 лет назад

I am loving your videos! You explain what you do so well and easy to learn. Thank you so much :D

@sophiyalajasph 2 года назад

You're so awesome! Thanks for the tips.

@sungangandu5692 6 лет назад

Can I please have the link for the book: "Logo Modernism"

@yuval976 3 года назад

love your channel

@C4Fernandez 7 лет назад

Why not take the three line E you made and use those lines as pins on a plug socket? The middle line that's shorter reminds me of the three-pin plug in UK standards.

@harshtyagi6155 3 года назад

Loved the video..... Please make a video of logo design of alphabet M.....It would really helpful. You are one the talented guy sitting there 👍👍👍

@bcgunner9324 6 лет назад

The finished product is pretty good.

@chloec8215 7 лет назад

thank you so much for recommending the book !!!

@abshabbir6979 3 года назад

So nice!

@ManjiriBhave 5 лет назад

Thanks for sharing, perfect explanation about logo designing process.

@fastetop9583 6 лет назад

wow i actually watched the whole video i was gonna skip to near the end but it was so interesting that when i went to skip forward i was already at the end i was like wow great video

@mohamedabdeenabdelmotagali7654 3 года назад

How can i get a book like your book for logos inspiration?

@edenmairay60 6 лет назад

I'm leaning this in TAFE course that I'm doing and having more information before I go back would be good

@majormediaproductions 6 лет назад

This was fun to watch 👍🏻

@jihadeliassa 7 лет назад

Man ! how people can dislike your tutorials ?

@dinakaram-eldin5456 6 лет назад

Jihad Eliassa am wondering also

@willpatersondesign 4 года назад

Just looking at this now 😂. How wrong you are sir. It's very difficult to make record a 48+ hour process and make it into a 15 minute video. It's evidently not people like me who ruin the community, it's people like you with your attitude.