Most of the expensive Moomin mugs are either: - Discontinued - Celebration prints (anniversary ect) - Special edition - Limited edition - Special collaborations (Moomin x Fazer christmas release) - Pieces sold as collectable sets - Limited production size (example; being produced/sold only for 2023, quantity not as limited) And so on. Some are simply old pieces, which have gathered value due to there being a small amount of products from that era on the market. 😊 The current Winter release is a good example of a "basic" Moomin product, which will natularly go up in value. The Moomin product resale amd collector community is a bit crazy and prices can go in the thousands. I think the new Moomin christmas decoration ball (now sold at 35€ in store) is going up is value by a significant amount in the near future, same with the tablecloth that is the sibling product.