Also should be noted that in the keynote the "latest 8-core PC laptop chip" they were talking about was the i7-11800H, not the i9-11900H or 11980HK. They probably knew what they were going against. But to be fair the i9 models trade in a lot of efficiency for just a little bit performance, so it makes sense that Apple chose a more efficient SKU as a comparison point (though on the other side they did use Core i9 models in their prev. 16" models too, but as far as I know the highest end 11th gen Core i9 mobile processors can exceed 120W, so the previous 9th gen i9 Apple was using was probably more efficient).