The correct pronunciation is "Co-dAk" and not "Co-dIc". Kodak is a renowned brand that was once a leader in all things related to photography, and even created the world's first digital camera. However, due to their short-sightedness and reluctance to harm their film-based product market, they decided to shelve the invention. Unfortunately, this delay proved to be costly, as they eventually lost 90% of their market share.