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10 Japanese Streetwear Brand EVERYONE Should Know About 

THE CASUAL
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Reggie breaks down the 10 most important streetwear brands from Japan you should know about before embarking on the journey of fashion in Japan. While there are hundreds to consider and many have been omitted the 10 here are historically important and maintain the basic streetwear pricing structure. No 300+ t-shirts here.
The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond.
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12 июл 2024

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Комментарии : 203   
@THECASUALco
@THECASUALco 4 года назад
There seems to be confusion on what is streetwear and what isn't streetwear. A lot of brands being mentioned that don't necessarily fit into the category of streetwear are being mentioned, while certainly influential, aren't streetwear at all. Brands like CDG Undercover Beams Evisu Kapital, etc. These brands aren't really "streetwear" as they focus far more on the designer process than simple pieces like tees and hoodies. Yes they have street elements but to call them bonafide streetwear labels takes away from what they really are: designer labels.
@kevinroland5557
@kevinroland5557 Год назад
The only tue streetwear brand that comes to mind that is truly from the element is LRG i mean their pieces are collectible now and when a brand becomes collectible whlie remaining street is rare
@justaway1226
@justaway1226 4 года назад
6. Number nine nice
@cpt.waddledoo4645
@cpt.waddledoo4645 4 года назад
nice
@reuben3051
@reuben3051 4 года назад
Nice
@stepbrocy
@stepbrocy 4 года назад
nice
@tqnation2002
@tqnation2002 4 года назад
nice
@scrambledoofus3204
@scrambledoofus3204 4 года назад
nice
@laninfapimentel311
@laninfapimentel311 4 года назад
I love that you included Hysteric Glamour!
@wil4669
@wil4669 4 года назад
One of my favorite brand
@babyhello478
@babyhello478 Год назад
THANK YOU FOR INTRODUCTIONS❤
@wiind24
@wiind24 4 года назад
Like always. Another dope video!
@manuelortiz1653
@manuelortiz1653 4 года назад
Another great video. It would be awesome if you could do a " Brands signature item" video for each of these brands or the most trendy brands in Japan currently.
@THECASUALco
@THECASUALco 4 года назад
Ohhhhhh that's good.
@jacobinjapan7448
@jacobinjapan7448 4 года назад
Manuel Ortiz big ups
@figgynewton5718
@figgynewton5718 4 года назад
Manuel Ortiz yes, actually love this idea, but rather instead of just solely Japanese Streetwear labels, to do it with any notable brand, East Asian or otherwise.!
@manuelortiz1653
@manuelortiz1653 4 года назад
@@figgynewton5718 Deinitely, just take the idea and run with it. I feel like you could apply this to many brands and or also do a video like "Entry items" for particular brands.
@praife
@praife 4 года назад
You never talk about maison mihara yasuhiro. I love your show it really inspired me to do my brand. I love Japan brands PERIOD!!!!
@mikesullenger5624
@mikesullenger5624 4 года назад
Denimby Vanquish x Fragment came out with some of the best denim washes and cuts during its run.
@austinpinilla7409
@austinpinilla7409 4 года назад
Glad to see you back, it was a drought D:!
@Dotten728
@Dotten728 4 года назад
this channel 180 my style to another lvl+ 🔥 thanks Reggie!
@thehouseofculture3931
@thehouseofculture3931 4 года назад
I love this channel. Keeps it 100
@stefanneka1582
@stefanneka1582 4 года назад
Thanks for the knowledge my dude, 😌😌😌
@felixschimpf8068
@felixschimpf8068 4 года назад
I really love that intro!
@VidaDeSuazo
@VidaDeSuazo 4 года назад
Great vibes man!
@astha9098
@astha9098 4 года назад
Thank you soo much this is what i needed....
@qwertyboo
@qwertyboo 4 года назад
Bounty hunter logo reminds me of one piece
@caspermac
@caspermac 4 года назад
I'm pretty confident it's been influenced by it
@chillywinterz
@chillywinterz 4 года назад
realmadHectic by Yoppi, XLarge, Cash CA & A.Four by Kauzki Kuraishi, Mack Daddy, Swagger and even Nonnative and White Mountaineering have played a big role in the Ura-Harajuku scene
@PrettyDamnDandy
@PrettyDamnDandy 4 года назад
Very informative, as much as I love the art of fashion and design I'm very uncultured regarding brands and their founder's simply because I don't know where to even start looking to get educated. Glad the cas has at least Japanese brands covered though, I now accept Hiroshi Fujiwara as one of my gods.
@rossatkinson9229
@rossatkinson9229 4 года назад
I love hearing you speak Japanese, it sounds so nice I dunno why
@flannel_punk
@flannel_punk 4 года назад
I've been watching reggie's vids since 2017 but I've only been curious about that outro track/song lately. Does anybody know that outro track?
@lawofd8461
@lawofd8461 4 года назад
Don't want to be the "actually" guy, but Tet mentioned in an interview with HiSnobriety that WTAPS comes from the military term for firing 2 rounds in quick succession at the same target.
@the_jaded_rabbit
@the_jaded_rabbit 4 года назад
has nothing to do with the pronounciation tho (edit) to clarify, yes double tap is the term, but the “pun” comes in when Tet replaced “double” with “W” because, as Reggie mentions, “W” is pronounced like “double”
@lawofd8461
@lawofd8461 4 года назад
@@the_jaded_rabbit Oh, I was under the impression that WTAPS was abbreviated in this fashion from the start. But the sole reason I thought that was because I played a COD mod that wrote it that way Lol
@user-qy7pm3zz3l
@user-qy7pm3zz3l 4 года назад
yo i love that upper necklace, where's that from?
@danariola9169
@danariola9169 4 года назад
Maaan I love CE. And it’s kinda weird-I can’t see myself wearing about half of every collection(except maybe AW17), but the other half...it feels like something’s not right in my life if I don’t get my hands on them
@brannonrrmartin4425
@brannonrrmartin4425 4 года назад
I'm glad you mentioned Sophnet. Most people look at me like I'm crazy when I bring them up. Love the content.
@NoTricksNoTricks
@NoTricksNoTricks 4 года назад
Uniform Experiment is great too, one of my favorites
@tylerhunt8992
@tylerhunt8992 4 года назад
TANTA Clothing is blowning up. Pop ups at all the biggest Department stores and so many famous people rocking it.
@hass316
@hass316 4 года назад
Thanks Reggie
@edithchu1
@edithchu1 4 года назад
hi i will be in tokyo in january and wondering where i can sell a few items of junya watanabe commes des garcons colection (jacket, jeans , shirt )
@greasejoint
@greasejoint 4 года назад
not sure if it's as popular as the other brands but I personally love human made with it's tees and its cut and sew items. I just love how it's almost like merch, with nigo giving his supporters what he personally loves to make his supporters personally love them too. like the collabs with studio seven, him showing off honest boyz and curry up!, the strm cwby sake, etc. speaking of studio seven that's also one of my favorite streetwear brands aside from human made, can empt, and NN.
@twisstt1313
@twisstt1313 4 года назад
@5:16 Ayeeeee Shout out to Havenshop! Toronto!!!!
@Bla2329
@Bla2329 3 года назад
Where did you get the black shirt you’re wearing in the video ?
@proteinpapi__
@proteinpapi__ 4 года назад
surprised wacko maria, nonnative, & mastermind japan weren't in the list but it makes sense seeing as these are more of the pioneers
@stephenhopkins809
@stephenhopkins809 4 года назад
Expected to see Mastermind on this list despite being a no-brainer. True innovator for Japanese streetwear. Happy to see Cav Empt on the list however, very under-appreciated in the US.
@irakest
@irakest 4 года назад
What would you classify Glamb as?
@saylurrodriguez3315
@saylurrodriguez3315 3 года назад
Fragment design has my mind blown 🤯
@sunblieths3625
@sunblieths3625 3 года назад
Japan and Paris have the best drip.
@wizerdumber2
@wizerdumber2 4 года назад
Have a good time
@Kalitzbur
@Kalitzbur 2 года назад
Please can you explain what acronym WTVUA means?
@orienrein
@orienrein 4 года назад
I understand that Mastermind and Undercover are designer brands so they are not in the list. But their collabs with other streetwear (more affordable) are always fire 🔥🔥🔥!
@plskm9695
@plskm9695 4 года назад
uc is definietly streetwear imo.
@orienrein
@orienrein 4 года назад
Ali Km nah son that shows you’re not a true fan of Undercover and even The Casual. Go watch WTH is Undercover, Reggie explained it all there.
@THECASUALco
@THECASUALco 4 года назад
Undercover is a designer brand with streetwear elements due to its influence from Punk but I wouldn't necessarily call it streetwear. There is a big difference between Undercover and Bape
@orienrein
@orienrein 4 года назад
THE CASUAL thanks for the explanation Reggie!
@willwilliams9557
@willwilliams9557 4 года назад
Hello I want to get into streetwear any recommendations to start? And also what qualifies to be a Streetwear brand I noticed you where naming some that weren't.
@dylanchan7400
@dylanchan7400 4 года назад
Will Williams Hi I’m rlly late but it just depends on ur interests. Like there are specific influences to each Streetwear brand. Such as Bape being influenced by hip hop culture and supreme being influenced by skate culture. But some brands that u can easily get into are bape, kith, Stussy, Supreme, CDG Play, Off White and others
@pedrobrazon6610
@pedrobrazon6610 4 года назад
hmmm...never heard of any of these brands, nice heads up man :) i'll keep an eye out, hoping to go to japan sometime in the near future. NIce production on your videos; clean, precise and minimalistic (sorta), love it :)
@ryanhiga963
@ryanhiga963 4 года назад
Hey Reggie what happened to the last vid?
@philipcobbinah605
@philipcobbinah605 4 года назад
Lol thanks for acknowledging me acknowledging the details. lol
@PandorasFolly
@PandorasFolly 4 года назад
Sits there being jelous in Giant. It's enough to make me want to start a Giant sized street wear company, DXL isnt enough.
@fikryahmadg4865
@fikryahmadg4865 4 года назад
Yo cav empt looks dope ~
@liamly1116
@liamly1116 3 года назад
It would better if you add Kapital, they usually expensive but it high quality!
@jadenyuki3138
@jadenyuki3138 3 года назад
Um fragment has been relevant since they did collab with jordan with their j1's and j3's .
@THECASUALco
@THECASUALco 3 года назад
Fragment was relevant when it started after Hiroshi's first label GoodEnough.
@Pshen2p
@Pshen2p 4 года назад
You drop a lot of designer names...like super fast. Maybe just add a graphic on screen so we can look into those names if we wanted to?
@abcbunnyplayz1908
@abcbunnyplayz1908 3 года назад
Really enjoy evisu jeans
@Seti12345
@Seti12345 4 года назад
FR2 is hugely under rated in the west, I wouldn’t be surprised if it blew up in the near future.
@hellohogo
@hellohogo 4 года назад
Six number nine. Nice😏
@sac4i
@sac4i 4 года назад
Could you do a video on verdy?
@THECASUALco
@THECASUALco 4 года назад
Will do
@EddyCroitoru
@EddyCroitoru 3 года назад
@@THECASUALco and one on takeshi osumi
@detailsmove
@detailsmove 3 года назад
can someone put me onto the best affordable japanese brands? from this list and beyond
@user-bf8bt2wf7d
@user-bf8bt2wf7d 3 года назад
1:34 *IT G MA!!* Underwater squad!!
@mervinw
@mervinw 4 года назад
Our boy looks baked
@wongkokyoongdeadmarsh5719
@wongkokyoongdeadmarsh5719 4 года назад
Whiz Limited?
@phuchoang430
@phuchoang430 4 года назад
I am new to Streetwear. Where can I buy clothes from these brands if I live in the US? Thanks for your help guys 😄
@dair7947
@dair7947 4 года назад
Phúc Hoàng grailed brother
@henrycammerzell2239
@henrycammerzell2239 4 года назад
drop a video on nonnative
@a.ffirmative
@a.ffirmative 3 года назад
Evisu should be on the list
@matthias8122
@matthias8122 4 года назад
When you say “cut and sew” here, do you just mean like t-shirt based brands or something else?
@elamisvlogging
@elamisvlogging 4 года назад
Matthias81 he means fully sewn garments not just printing graphics on blanks
@BertoBeats
@BertoBeats 4 года назад
Fragment did a collab with Pokemon? Oh fuck yes, thanks for tipping me off. Always in the market for nerdy clothes that aren't cringey as fuck
@wizerdumber2
@wizerdumber2 4 года назад
haveagoodtime
@geloracintapedro
@geloracintapedro 4 года назад
Chopper - Osaka Dagger
@griefschicken8875
@griefschicken8875 4 года назад
Now I'll collect those bounty hunter toys
@RonaldCamasura
@RonaldCamasura 4 года назад
number nine shoulda been at #9 ahaaaa
@sindregamst4541
@sindregamst4541 4 года назад
Waiting for Wacko Maria on the next list
@amaipls
@amaipls 4 года назад
He's mentioned it in previous videos
@AsianSpidey
@AsianSpidey 4 года назад
so Wacko Maria is still new?
@THECASUALco
@THECASUALco 4 года назад
Dope label but not as influential as the ones on this list
@randomhakker99
@randomhakker99 4 года назад
Where is Evisu tho?
@THECASUALco
@THECASUALco 4 года назад
In the potential "Denim Brands You Should Know" video.
@muscularmind4953
@muscularmind4953 3 года назад
To my english speaker friends, is the neighborhood's tagline "craft with pride" correct ? Shouldn't it be "crafted with pride". I'm just asking, and curious. Don't bully me. Hehe.
@jerm3659
@jerm3659 4 года назад
I like human made a lot
@SquiinTv
@SquiinTv 4 года назад
love it
@Mark-qm8jk
@Mark-qm8jk 4 года назад
Where is Y3, Youji Yamamoto, Mastermind. They are the iconic luxury streetwear brands that so famous in fashion industry.
@THECASUALco
@THECASUALco 4 года назад
Y-3 is made by Adidas and Yohji and is more athleisure than classic street. Yohji mainline is designer fashion not "streetwear", mainly because it existed before streetwear was even a thing, Mastermind is in the lux streetwear market which we'll cover later.
@fazleerazak893
@fazleerazak893 4 года назад
UNDERCOVER should be on the list.
@daniely1203
@daniely1203 4 года назад
summary here please
@davidenohwarning2800
@davidenohwarning2800 4 года назад
Nice. Video can mabey show some woman or girls streetwear
@memphismadetez
@memphismadetez 4 года назад
I live for clothes nobody else has that’s 🔥 fire
@franz909
@franz909 4 года назад
SumoPornShow brand is kicking off soon and we are new , frisky , original and new . What's the best online store ?
@ronatmosfera9385
@ronatmosfera9385 4 года назад
Fr2 didn’t make the list, why??
@THECASUALco
@THECASUALco 4 года назад
Part of Vanquish
@ronatmosfera9385
@ronatmosfera9385 4 года назад
Oh ok i see
@bladerunner168
@bladerunner168 4 года назад
No love for Remi Relief?
@EnzoMingo
@EnzoMingo 4 года назад
TFW Regi says Beams isn't influential enough to be on the list
@THECASUALco
@THECASUALco 4 года назад
Beams isn't necessarily streetwear
@danzoe8509
@danzoe8509 4 года назад
Mastermind should deserve a spot on this video aswell! :)
@rofrofam
@rofrofam 4 года назад
Lad musician doesn’t get love?
@campis003
@campis003 4 года назад
Verdys Girls Don’t Cry?
@THECASUALco
@THECASUALco 4 года назад
Too new
@alvinanis3006
@alvinanis3006 4 года назад
WTAPS is a must
@davidenohwarning2800
@davidenohwarning2800 4 года назад
Long time
@waffleboy4541
@waffleboy4541 2 года назад
Tenderloin vs Neighborhood and ripping each other off
@charlieajar8871
@charlieajar8871 4 года назад
toga virilis?
@tangchiprathomo819
@tangchiprathomo819 4 года назад
Uniqlo?
@chaosdracos
@chaosdracos 4 года назад
They are a fast fashion label with quality and sick clothes, but they aren't streetwear exclusive
@shivanshtiwari8968
@shivanshtiwari8968 3 года назад
10 - 1 Bape Neighbourhood FPAR/WTAPS Bounty Hunter NUMBER(N)INE SOPHNET VANQUISH CAV EMPT HYSTERIC GLAMOUR Fragment Design
@chrisp5526
@chrisp5526 4 года назад
Why isn’t Visvim streetwear? Too expensive?
@cheezuschrist
@cheezuschrist 4 года назад
Chris P if you watched the vid you’d know he explained it
@chrisp5526
@chrisp5526 4 года назад
Cheezus Christ I did not get the part where he explained it... he said, ‘we are going to forgo cut and sow offerings that ‘could be street wear’ that people consider street wear... but aren’t necessarily. like Visvim’. Visvim was not always a big brand, and was just streetwear, small production. Are the brands discussed not cut and sown? Why is Visvim not considered part of the discussion exactly? You watched it and understood, so what’s your take on the reasoning?
@mr.q1175
@mr.q1175 4 года назад
hello
@erdnie_mandzhiev
@erdnie_mandzhiev 4 года назад
Wacko maria? Human made?
@undercover83
@undercover83 4 года назад
Wtaps is called “double taps” because of the military term call double taps that meant hitting the same spot with a second bullet.
@THECASUALco
@THECASUALco 4 года назад
That's the double meaning. It's meant to be a pun because "W" sounds like "double" in Japanese. It's pretty evident it means "double tap" as it's military inspired but why "W"? Because of the sound of it in the language.
@alh.3025
@alh.3025 4 года назад
Wow, its not like w is double-u
@Badman903
@Badman903 3 года назад
Shout out bounty hunter
@adityanair7207
@adityanair7207 4 года назад
what about CDG, Y-3, Mastermind??
@THECASUALco
@THECASUALco 4 года назад
Mastermind is a high brand, Y-3 isn't streetwear, CDG is designer
@pimpyg
@pimpyg 4 года назад
Y3......
@professerht
@professerht 4 года назад
Bape is a Hk brand now, most items not even made in Japan no more , it lost its magic to me , I have the odd pieces but I have grown bored, one my trips to Japan I got a t shirt and its still in its zip bag ........
@adhyantorokusumo7451
@adhyantorokusumo7451 4 года назад
I thought visvim would be on the list :(
@euclidfinder9
@euclidfinder9 4 года назад
He said at the beginning of wouldnt be on the list
@ronaldhong15
@ronaldhong15 4 года назад
epic
@perryj075
@perryj075 4 года назад
So these are the Japanese equivalents of supreme? I’ve never given much of a dam about “street wear”, I just wear vans/ converse & whatever clothes I buy at the thrift store or that I’ve had for years.
@1poco
@1poco 4 года назад
epic, don't watch the video then
@ismaelelizondo9952
@ismaelelizondo9952 2 года назад
Destroyed
@miii1479
@miii1479 4 года назад
BAPE= Hong Kong
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