When pitching to a boss or investor who has no time, it's crucial to manage the time frame effectively. Busy individuals can use their limited time as a reason to cut you off. If you notice signs of boredom, it means your pitch is colliding with their time expectations. Your pitch must be concise and engaging because human attention spans are short, and investors have trained theirs to be even shorter to save time.
First, state the amount of time your pitch will take. This helps time-conscious people relax. If you have ten minutes, introduce yourself and your idea in three minutes. Be vivid in your descriptions, helping them visualize how your idea flows seamlessly.
Next, explain your major Unique Value Proposition (UVP) or "secret sauce" in three minutes. This is the unfair advantage you have in the industry through your experience or innovativeness.
Offer the deal in two minutes. Make it concrete, actionable, compelling, and hard to resist, even for an audience that might have been skeptical initially.
Stack the frames for hot cognition in the final two minutes. Tell an engaging story to intrigue your audience. Somewhere in the pitch, switch roles so that you become the prize-something the audience can't do without. They should want to impress you as the owner of the deal.
Finally, create a moral reason for them to choose your deal-something beyond money or profits. Remember, facts won't influence the decision as much as emotions will. It's all about the gut feeling you create in your audience.
5 июл 2024
