1- verbal communication 2- Empathy and Understanding 3- Humility. Drop the ego. It's not about you. It's about what the client wants. 4 - Athority. This will come naturally over time with experience. 5 - Copywriting 6 - Responsibility 7 - Ignore haters, develop resillience 8 - Be Reliable 9 - Develop people skills 10 - Marketing 11 - Sales 12 - Authenticity
How come I haven't stumble upon this channel for so long!? Thank you so much for the knowledge. I was lost with my BBA degree in marketing, until my brain clicks. Yes. This is what I aspire, becoming a brand strategist!
I want to be a business strategist but as per your mentioned traits, I don't have some of them in me like being reliable because I run by my moods and I don't have good communication skills also. And I don't like to do copywriting though I have skill. But having other traits like empathy, humility, people skills, understanding psychology, what should I do?
All traits can be learned. I suggest starting with reliability because this is a fundamental trait you won't get very far without. From there, you can add one trait at a time, simply by practicing that trait
As I took notes and made the list I put asterisks next to the things I really need to work on and highlighted the skills I am great at. Like many designers I’ve tended to hide behind my laptop in some senses, so it’s the people skills, communication and authority I really gotta work on. But I’ve amassed an amazing amount of skill as a copywriter and understand marketing more than ever before. Mainly, the difference between it and branding, which I know confuses some. This was a great video. Thanks!
Thats awesome ... take that skill and learn how to talk about the value of that skill to the businesses you help - then watch your conversations change and your value (and rates) go up
Very good points Stephen! :) Once again, thank you for replying to my email the other day. A question that I have and is actually related to the skills is about how as a strategist you help the client to choose the parts they need from a strategy process when it comes to a limited budget? because normally we do not negotiate the price (unless the project can take us to a new market or for any other value), rather we negotiate the deliverables. Are strategy deliverables negotiable at all? Or negotiations happen on the visual identity design and execution part?
Yes there are some elements that are negotiable... eg they might commission the positioning strategy only, not the personality or messaging. The more you can splinter your offer the more you have to offer
Really useful tips. The more that I consider brand strategy, the more I see the interconnection with marketing. Do you have any book recommendations on the subject?
Thanks Dan. Building a Story Brand (Don Miller) gets into the crossover between branding and marketing from a story perspective and The Brand Gap by Marty Nuemeier is an excellent book to revisit through the marketing eye. But yes - Brand strategy is where the rubber meets the road between branding and marketing. Here's a very simplistic breakdown between the two ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-V-JTFzXKr1w.html&t
Thank you, this was a great video. I am currently making my transition into brand strategy from finance; I do currently help family & friends with brand building. I have a Master's in Advertising but haven't truly utilized it. Branding was always my goal, but now I feel a bit lost in terms of where to start in becoming a brand strategist because I'm starting from nothing. As someone new to brand strategy, what should be the first step in transitioning into this role as a brand strategist?
Wow I soooooo needed this. I used to be a counselor so I'm happy that my skills work well with being a brand strategist (I just didn't know if I was doing okay. Although my clients have no complaints). But a reminder that authority develops over time---- I needed to hear that so thank you.
I am currently working my way through becoming a brand strategist. Currently developing marketing skills, business understanding, communication skills, and I've build few other skills during my 8 year career as a designer. I've found out that the amount of knowledge you take in daily across all the skills to develop a structured understanding about how all these disciplines integrate is the most essential skill you need to become a strategist.
![12 Brand Strategist Skills & Traits [You Need To Develop]](/img/logo.svg){kind=logo}
