Are you using Semrush? Get a completely free account here: www.portableentrepreneur.com/freesemrush Or start a free 30-day trial here: www.portableentrepreneur.com/semrush
No, you don't need both. As the name suggest BrightLocal is good for local businesses. Semrush is significantly more extensive. BrightLocal is a good starting point.
Hi Carlos! If you're just getting started or just have a handful of sites / clients to work on, the Pro plan is a perfect starting place. You can always upgrade when and if needed.