1957 Desoto Styling Dealer Promo Film Excitement on Four Wheels 

I just can't watch enough of these Dealer Promos .....Thanks MyMopar!

This Desoto always reminds me of dad. Miss him and his car.

When I was in high school in 1971-72, I drove a 57 DeSoto Fireflite. It originally was my Grandfather’s. Good times.

That car is for me! The Desotos and Imperials are my favorites of both generations of "The Forward Look" MoPars!

I did not appreciate these at the time like I should have. The 1957 De Soto is my favorite year. I wish a great model of one would be available.

Glad the Mrs. still has room for her bonnet! That's what is most important to her.

Let's just all agree that, in fact, the 1957 DeSoto is the best-looking car ever made. Because it is.

Dad had a new one 😊

I'm sold...where do I pick up my new 1957 DeSoto??

I'll take a 1957 DeSoto and a 1960 Imperial. You're welcome. ;)

"Why, it's DeSoto! And it's ours...to sell."

I remember these still on the road around '77 ha. The styling is pure 50s. Classic "slideshow" lol

If only Chrysler knew in 1957 how to prevent their cars from rusting out in 3 years!

Bring back the tail fins and dash mounted rear view mirror.

All 1957-model American cars would only accommodate a standardized license plate that measured 6x12". Before that, different states issued different-sized plates. Chrysler Corporation made the most of this new standard by recessing a license plate well into the trunk lid, which is plainly visible here.

Cool!

Love the Star Trek logo ......LOL

Parents had 57 Chrysler - lots of problems. 63, and 68 Chryslers much better!

I HAVE A 1958 DODGE CUSTOM ROYALE ...TO TONE TAN AND WHITE ,, THE GRILL LOOKS MEAN ,,SWEET.. THE REAR ,, BIG SWEPT WINGS ,, TO FLY THANKS..

Tell em Groucho sent you.

yes Ill taker one

Now I'm not really complaining. But these were serious rust buckets. Nice design but lots of under protected sheet metal. For sure they didn't last more than 4-5 years without disintegrating. When did Chrysler eventually deep six the Desoto?

Where can I find the background music?

Those fins will be useful at 600 mph. At least it's not as gaudy as a Dodge; more tasteful. DeSoto ends with the 61 model, but a downsized 62 got as far as clay.

WORK[MAN]SHIP not WORK[ROBO]SHIP

You can see where Ford stole that design and built the T Bird

Great for looks...horrid to own. '57 screwed Chrysler for '58, which was a bad year for all, but Chrysler really got slammed hard because if Exner's "styling over function" philosophy. Leaky windshields, rustouts, broken torsion bars, cheesy interiors, broken door handles and more combined to set Chrysler on a downward spiral that resulted in Exner's exit.