Joan Parker had some mighty big shoes / boots to fill, coming on the heels of perky, sexy, shapely, blonde Pamela Austin ["The Dodge Rebellion Wants YOU !" as Austin extended an arm and pointed her index finger directly to the camera at the ads' conclusions.]. Well, no further worries. As we see in many of these Dodge ads generously and thoughtfully posted on RU-vid, Miss Parker -- or 'Joanie' as her commercials' co-star in some, Stu Gilliam, addresses her -- is fully and capably up to the challenge. OUR white hats are off to her. Our thanks to "OsbornTramain."
My dad bought a Cinnamon metallic 1969 Polara from the local Dodge dealer in Hopkins, MN in the spring of 1970. Mom, Dad, and me and my youngest sister and only brother then went on a road trip in the Polara to the Black Hills, Mount Rushmore, Yellowstone; and then further west to Idaho and Utah to visit the grandparents. Somewhere in the family photo collection, there's some pictures of our road trip, and I know the '69 Polara is in at least a couple of the photos. It was a beautiful car with a very nice ride, and there was plenty of room for Mom and Dad and their three children. Lots of good memories were triggered by watching this commercial! 😀
My parents bought '68 Polara "White Hat Special", white w/green vinyl hardtop. In July of '69 we drove from schenectady NY to visit my grandparents in Florida. Great trip, got to see Apollo 11 on the launch pad!
Thank you, OsbornTramain! Thank you!! Dodge Fever TV commercials with Joan Anita Parker in them--which I learned to appreciate, and to love her, 47 years ago--had become the scarcest thing in life, until you came along!!! Please bring us more, and keep them available.
The 1st car I ever bought (& owned) was a 1973 Dodge Polara 4-door hardtop. I bought it in April 1979 for $866- (including tax & registration). I noticed the wheel covers on the Polara in this video look the same as the ones on My parents' Dodge Monaco they bought on Good Friday 1971. Their Dodge was brand new (at the time)! It was burgundy red colored. Original list price: $6400- My parents bought it for $3700- (the dealer was switching his allegiance of motor vehicles from Chrysler Corporation to General Motors. They reduced the price so drastically to avoid having to ship it back to Detroit)
Still have my 69 Polara Spring Special. No more gator top, it got shredded to bits. So I used black herculiner... came out great. In the 13 years I had the car, never needed any major engine work. It's got the 383. I just keep up with the oil changes and she goes like the dickens. Pretty fast for a big lead sled. I find it funny when people feel like the immediately need to change lanes behind me ... but then I leave um in the dust.
A green vinyl roof! Dare to dream!! I owned a 1967 Polaris when I was in high school, it was already ten years old and carrying over 100k miles but it was built like a tank and the front seat was like a sofa.
$3900 for one of these in Canada in 1969. The one my family owned had an AM radio too, parents had after market rear speakers installed cuz they got sick of me bugging them to turn up the radio (I was 12, could lie flat on the back seat, top of head touched one arm rest, bottom of feet touched the other) ...bronze metallic with a black interior and black vinyl roof...I still like that colour on a car/pickup...I remember the dealer lot, they must have had 150 of them, from Polara's to Monaco Broughams...about 20 different colours!
I have the yellow one with a 383 727 trans. Pillarless windows. Gator top all torn out. Have to pretty much stand on the brakes to get it to slow down. Turn signal cam in the steering wheel is a mickey mouse setup because if it isn't tweaked just right, you're brake lights and turn signals won't work right. But man, the engine and transmission are SOLID. Goes fast for a big ass car.
Sorry, no, this is one of a series of commercials and didn't come from a Broadcast of Land of the Giants. It came from a Film Negative used by a Local TV station to be aired at various times.
She looks tiny standing behind that car! My dad bought a 69 Monaco, 4 door sedan, copper metallic, black vinyl roof, black vinyl interior. 383 2 bbl, I took it over in '73, the family car became a 1973 Chrysler Newport Custom, 2 door hardtop, 440 4bbl. A deal at $5500cdn, they had a hard time selling them, it was the beginning of the gas crisis. Massive car!. ( works out to about $1 a pound!). I took over the Dodge it had about 100,000 miles on it, put another 50,000 on it and drove it to the junkyard! (1976). The ford custom 500's and chevy belair's in the area were DONE at 100,000 or sooner. (rust and coil spring suspensions that became dangerous in no time, lots of road salt here, started to decompose at about 50,000 miles). The A and B body chrysler products had rust problems, but the C body cars really held together for some reason... The only thing I could say that needed improvement was another leaf in the rear springs. These cars are starting to get the respect they deserve, along with the Plymouth fury's. I own a 1967 Chrysler New Yorker, 440 4bbl, (not the tnt), requires almost no attention, cheers me up every time I drive it, (and it got the extra leaf)!
In my very humble opinion,, after watching years and years of Pamela Austin commercials and Joan Parker commercials.....I'll just say it this way. Joan seems real, natural. Pam Austin is always acting. Even in outtakes of mistake for Joan, she's real. she never seems like she's pretending or acting. Pam Austin in Interviews or TV show appearances is always over acting.
The Dodge Dealership in my city, still uses the White Hat as part of their logo. If you contact them, they probably would send you some promo items. www.dennisdillonchryslerjeepdodge.com/new-vehicles/
I would give a million dollars cash if I could re=live 1969 Men were Men and Women were Women. Cars were built to last and you could actually work on them. What have WE allowed to happen to this Great Country? It will never be the same.
I'm thinking you're missing the point and not understanding. "White Hat" doesn't have anything to do with the Vinyl roof color or a vinyl roof in general. "White Hat" is in reference to the cowboy term for good guys....the good guys wear "white hats", the bad guys wear "Black Hats". White hats was in reference to the actual Dodge Dealer and it's sales force, they were the "good guys". The bad guys were the other car dealers, non Dodge dealers. It was an advertising campaign that went back to 1964 and Dodge used it on and off for "specials" thru the 1970's
