1970 Dodge Challenger vs Ford Mustang and Mercury Cougar Dealer Promo Film 

I love these old films!

I like the 1hr 47min ad for Challenger.... Vanishing Point!

Back in 1973, 74 there was a drive-in curb service restaurant in the negiboring county. Every Saturday evening all the young kids would drive up eat drink a beer and hang out there. The cars that would come in there today would be worth millions. There were Mustangs, Camaros, Roadrunners, Chargers, GTOs, Chevelles ,Cougars and more. Many of the guys that owned these cars spent all their money customizing and it was a sight to behold. When I think of those days I could cry to think they are gone forever.

Not being able to reach the ashtray when your seatbelts are fastened is about the most 70's thing ever.

Still one of the best looking cars of all time.

They pick out details so outrageously small. I'm surprised he didn't say, "Challenger door handle is flush with the door, so it get's 0.001 mpg more than Cougar".

“Look stupid, I’m turning, about six times in a row”. LOL That made me laugh out loud! 🤣😂🤣 Personally, I always thought those tail lights were pretty cool.

Always liked the sequential turn signals on the Cougar....

Dodge designers were always on their top game. Excellent looking cars all throughout the 60's and 70's.

I'm sold, off to the dealership to buy me a new 1970 Chal..... Awwww nuts.

I love the bit about the sequential tail lights. Yes I dam well do want to tell the guy behind me "look stupid I am turning" as buddy put it lol. Always kinda been a Mustang guy and they are all nice but that Cougar is just so gorgeous. And she could move pretty good with a big block stuffed under that hood.

The women getting smacked on the face with gloves 0:24 would cause an absolute melt down on Twitter these days

This, from back when American companies made cars worth buying. The Challenger and Barracuda models from 1970-1971 looks LIGHT YEARS better than the Charger/Daytona pretenders of today. I really screwed the pooch when I passed up buying a non-original 440 six pack model back in the early 90s when number matching originals were all the rage. This example I'd come across was done as per factory, had all the right pieces, but started it's life as a 383 car. It was selling for $5k, in gorgeous condition.

I had several '70 Challengers, a 340 convertible, a '70 R/T, a '71 R/T, and a '70 383 Challenger. Though I loved the convertible, the '70 R/T was my favorite. It was an identical twin to the '70 R/T in the movie "Vanishing Point.". It had a 440 Magnum, 4 speed, and Dana 60 differential, and no other options. I drove this car all over the American southwest, and had the time of my life in it. That was back in the early days when these cars were cheap (I got mine for $300), and when you could still find a used Hemicuda or Hemi Challenger for under $3000.

Still have my 73 340 Pistol grip four Speed Barracuda. Bought it for $2000 in 1978 when I was 20 years old.

Another difference: apparently Challenger drivers wear less clothing than Mustang and Cougar drivers.

In the early to mid 70's when gas prices first took a jump up from 25 cents a gallon you couldn't give away these now highly desirable big block MOPARS .

Love those Cougars.

I've always wanted a 70 challenger. To bad they are way too expensive.

Man this promo they were raggin on ford pretty hard lol love the Challenger.

Love the go-go boots!

I remember taking my ‘74 Challenger to car shows in the early ‘90’s. There were very few there, but there were rows of Mustangs at the shows. This was fun! 👍🏻

The Dodge Challenger is a classic !

I forget if it was Hollywood Blvd. or Sunset, west bound, waiting at a light, when a Charger rolled up on my right. He had 5 or 6 roadrunner stickers affixed to the upper front of his doors. An ACE! I got the biggest kick out of that. Somewhere around 69 - 70.

I'm a mostly Chevy guy, but that 426 Hemi, man what a motor.

I owned a 74 Challenger. LOVED it. The only knock on it that I have is the rear part of the car was light. Made it so it could spin out easy and go side to side a lot easier.

Bought a 71 Challenger ragtop in 1984. Paid $2650 from the original owner. I think I sold it for $2500...just shoot me.🔫

5:46 I beg to differ. I think Miss Mustangs stern view would've turned on plenty of prospects.

We can't lie, that cougar is the best most beautiful looking designs of these 3 cars 💕💕💕💕🐆🐆

Hold up! I love my Mopars and grew up in a Mopar family, however, I owned a 67 Mercury Cougar w/ a 289 4BB and 4 speed manual and it was so much fun to drive!

Beautiful models girls

Forget them all 68 dodge charger. Now that's what I call Christmas.one of the sweetest cars ever.😊

Wow, sophisticated discourse on styling. Chrysler really stepped up to GM levels with the hidden wipers. I always admired that rounded windshield corner, and here it is explained in fascinating detail. Wasn't this Bill Brownlee's baby too? Thank your from the bottom of my heart.

“Newness” and hidden wiper blades - those are the top selling points.

I love the Quiz at the end! Sequential tail lights?? Oh NO!!! MAKES ME SEE ALL KINDS OF REDS LOLOL And those Long Ashes on the Cigarettes who used Ashtrays back then? out the WINDOW or on the rug. LOVE THIS

Owned all 3 at one time or another. The 340 was a terrific tire smoking mill.

Honestly it’s the DOOR PANEL would have sold me

I'll take the Challenger with the hot babe option. Or a 1969 Cougar Eliminator. Hey, thanks for uploading this fabulous bit of marketing history.

The filmstrip showed the then new for 1970 Dodge Challenger compared to only the restyled Ford Mustang and Mercury Cougar. The 2nd generation Chevrolet Camaro and Pontiac Firebird were originally intended to be released for 1970 but production was delayed because General Motors was paralyzed when the United Auto Worker's Union went on strike and so they weren't ready. A SIDE NOTE: If those same girls were around today, I'm sure they'd be comparing the current versions of the Dodge Challenger and Ford Mustang and this time they would've included the current Chevrolet Camaro(the Mercury Cougar and Pontiac Firebird are long gone, but that's neither here nor there).

Entertaining, and good for a laugh. Thanks for the upload.

Well, Mr Mopar spokesmen. If the Sequential turn signals in the Cougars were so damn awful and annoying to you, why did you put them on the 1969 Imperial, your corporate flagship?

I miss those girls from the Detroit auto show with those white go go boots more than you know.

I'm big Plymouth Chrysler Dodge guy. But all three of those cars to me are fantastic. Not one better than the other❤👍👍.

I have a cougar and its really nice but the challenger definitely has some points

Challenger rocks!!! 😎

Ok SOLD! I'll take the Chally Hemi Convertible 😎

Nine engine offerings 👍👍👍😀😋

6:29 OH MY GOD WHO'S IDEA WAS THAT?!!!

I’d still take all three lol

Between those three choices, I would take the Mercury Cougar without a doubt. It is styled the best and would be the most luxurious of the three in my opinion. Call it a twist of fate or an oddity, but I never really cared all that much about racing and performance. So long as the car wasn't miserable to drive, I was fine. However, if I were actually in this era and raring to buy a new pony car, I would wait a year and then get my mitts on an AMC Javelin. That would be a car I can be proud of owning!

"The trunk floor is the gas tank". That's @#$%ing scary in today's age.

That Dodge Challenger blonde is hot

Challanger is one hell of a sports car, but Id get a cougar

Funny commercial. The Cougar is by far the coolest and most badass of the three. Not even close.

They called out the Fords a lot, but I love how they still respected the cars unlike nowadays, everyone does that shit.

I'm glad I got a 67 cougar so much nicer then the 70

I love they had to take a smoke brake. 😂

I was sold at 426 hemi.

This anything-you-can-do-I-can-do-better dealer information film is designed to help the dealer sell the automobile. He will be selling the Dodge Challenger. The more Challengers he sells the more money everyone will make. Sales particularly help the motor company stay in business. Each factory job supports seven or eight jobs in spin-off industries. The filmstrip’s arguments are so narrowly focused on selling automobiles as to be undercut by the very next year’s models. The first big selling point is that the Challenger is brand new while its two big competitors offer little change from their respective previous year offerings. So the next year, when Challenger basically copy-cats this year’s model, that argument becomes water under the bridge. Then the motor company will need to overhype tiny cosmetic changes as something totally brand new.

LOL a Chrysler product criticizing another car company's quality is truly classic.

I'll take the Cougar

Superior Chrysler engineering wins again, go Dodge!

I like the Cougar best, RIP Mercury

Fact is they were all very nice looking cars. Distinctive in the same way that 70's pop music was. Most of us, I think, would wish to buy any of these cars new.

I must say im a Mopar fan since 1975, but the Ford Hemi was the most powerful engine in 1968 i think, it was giving about 616 hp with one 4 barrel carburetor! Maby i rember wrong, my bad! Mopar Hemi had more than 426 hp stock too!

They forgot to mention that the Mopar gets lighter as it ages as the rusted metal drops off.

The tail lights needed to be annoying to prevent gas tank smash!

5:46 "I'm afraid that your stern view won't turn on many prospects this year." LOL

I'm sorry but the cougar was the best looking car out of all three there.

Love the challenger because I'm a mopar guy .but the cougar was waaaaay better than the 💩 stang

Mercury Cougar for me!

Very convincing! I'll take one...

My 1970 Dodge Challenger with a 318 V8 in Plum Crazy Purple was a peice of JUNK. The doors and windows rattled all the time. The Dealership dumps another challenger on top of mine after I picked it up on a Friday evening and brought it back in for mechanical problems . The car fell off the car lift and the dealer tried to hide it from me. I had to envolve a lawyer to get a loaner car ( Dodge Swinger ) while they tried to fix it in the next 6 weeks. After getting the car back I drove it to a funeral in OHIO and on the way back around INDY . the 318 engine shook itself so badly that the the power steering pump came off and took out the A/C , fan blade and a lot of hoses and wires. Once I was able to get back on the road , the next day I traded it for a full size Chevrolet .

I am a ford Guy: but have a strong appreciation for the challengers !!!! I Would love to own one !!!!

If I went back in a time machine to 1970 , with $$ in hand to purchase a Pony Car to actually drive , I would indeed likely have gotten a Mopar , but not for the picky styling reasons mentioned here . If I went back in time to purchase something as a long term investment to imeadately store on blocks for decades , it would have been a Mustang . ( Back in the '70s came close to purchasing a 60's Cougar , so I have nothing against them as cars, but in 21st century , they don't have the collector mania of the Mustang .)

Side gaured impact beams in 1970 far out

These are hilarious!

What a great vid!! Future BIL had a '68 Cougar in '77 that was sweeet but he let it go. Guy i worked with back in '82 had a '70 Mustang as his first car, even swapping out the 6 for a 302 himself (kid of 18 or so at the time) Myself i loved the '69 Mustang the most from Ford but loved seeing The Challenger preseneted here as a new Car., Ha, didn't like the white roof until i saw it matched the 'models' hat and boots. Then not so bad.

That's it, I just took a sledge hammer to my Cougar

Nitty picky on the differences. At 5:08 they rag on the signal lights. I’ve always thought the sequential signal lights on the cougar were pretty cool. Gimmicky, but a neat feature.

Those damn door handles are always broken

I love the ashtray convenience.

As the Owner of a 1970 Mercury Cougar XR7 Convertible I have to admit the Dodge Challenger is a pretty good car... But today if you want to buy my car it'll cost around $38k the same Challenger is going to cost you about $100k...Case Closed.

What a golden age. Cars were beautiful, women were allowed to be feminine, mid century modern styling was in full force, smoking was advertised to kids, and competing companies would take stabs at each other openly. What I'd give to have experienced the 60's.

I’m Kowalski and I approve this video

Cougar is my fav.

Loved my '70 Chally RT440, I still think the styling of the early Chally's was #1.

DODGE is a registered trademark of FCA US, LLC.

FYI, sales figures for 1970 190,727 Mustangs, 72,363 Cougars, 76,935 Challengers. Guess this ad didn't sway many Mustang buyers! 😜

I like MoPars but I thought the "newness" angle was nitpicking.

I don't think the challenger was any better. Total sales in 1970 Mustang 200,000 units Challenger 76,925 units Cougar 72,343 units UPS 🤭

Chrysler had some fantastic design. To bad they didn’t keep going

Cracks me up the way these old promos described in great detail the styling as if the viewer was blind. No one asked this but: The Cougar and Challenger departed from the standard 108-inch pony car wheelbase that the Mustang Camaro Barracuda and 'Cuda followed. Those two used 110 inches while Javelin came in at 109.

The Ford design with the gas tank in the trunk was odd.

Nice video, but in the end Ford outsold the competition significantly, even tho some quality concerns and features make it a better car. Also the 69 Mustang looks way better than the 70 facelift... Thankfully the days are gone where cars got a little facelift every single year to match the competition or just to gain buyers interest again. Todays 4year/ 8year- cycle seems good enough...

With door handles that break off first time the door freezes.

Wish modern cars were so simple to maintain like 70's cars. Will buy one just to drive smog inspection free

WOW, love the attire of those pretty models of the day, don't see legs like that anymore

you got to be kidding about the tailights on the cougar?...that was always a cool idea.....and this challenger just seemed to be just another cuda of the time,.

I’m a Ford guy , but like them all!