Well, there's the difference, though; Nippon Suisan Kaisha USA, or Nissui, is a company specializing in seafood and more. The main difference is that the Bullseye trademark represents the sheer integrity they give to different regions. In America, the Bullseye trademark represents the shoppers of Target, them (Target) and their goal to a better shopping life. In Japan, the Bullseye trademark represents the food processors of Nissui, the Nissui fishing family and the company's goal to a better fishing community for Japan.