2.4 Understand & create key events in Google Analytics 4 - [New GA4] Analytics Academy on Skillshop 

IMPORTANT UPDATE: "Conversions" in Analytics are now called "key events". The steps in this video still apply, though the name has changed. Learn about key events and how to create key events in Google Analytics 4.
Read more about key events in GA4:
-- support.google.com/analytics/...
Read about the conversions / key events naming update:
-- support.google.com/analytics/...
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- NOW AVAILABLE! Learn how to use Google Analytics 4 for your business needs, assuming no prior digital analytics experience.
Start the second course - Use Google Analytics for Your Business - here:
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Haven't yet set up your account? Begin with the first course to get started using Google Analytics:
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Watch video previews from all course lessons in this playlist:
• Analytics Academy on S...