20 Years of Product Management in 25 Minutes by Dave Wascha 

See also: Yes, Product is Hard, but WHY? by Marty Cagan - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7r57ykdDmks.html

Executive summary: 2:30 Listen to customers (for user problems) 5:00 Don't listen to customers (for solutions) 6:23 Watch the competition (for customer research) 8:40 Don't watch the competition 10:15 Be a thief 10:57 Get paid 15:30 Stop worrying about getting paid 21:25 Speed up 23:18 Say no 25:10 Stop saying no 25:20 Don't be a visionary 26:05 Don't confuse yourself with your customer 27:58 Be dumb Great charismatic talk!

TLDW: 1. listen to your customers… to deeply understand their scenarios and problems 2. stop listening to your customers… when it comes to building solutions 3. watch the competition… to better understand customers problems, reactions & feedback 4. don't watch the competition… you don’t HAVE blindly copy every feature 5. be a thief… take ideas from other products/people that help solve your customer problems 6. get paid… validate that you create value that customers will pay for 7. don’t only worry about getting paid… appeal to your customers social and emotional needs, not just functional needs 8. speed up! Inaction & delay can be costly 9. say no… for the right reasons. you can do anything once you stop trying to do everything 10. don't be a visionary… products don't need visionaries, they need product managers who are obsessed with understanding the customers problem and solving it. 11. don't confuse yourself with your customers… you may use your product, but you are NOT ALL your customers 12. be dumb… you don’t know everything. So keep learning & always advocate for customers

I miss the time when companies at least tried to solve people's problem instead of just using marketing to convince them they have a problem which they really don't have.

This is one of those videos where you find new gems and insights every time you rewatch every few months.

Cameraman is really having a tough job today, following this guy

The best 25 minutes spent listening to the Product Management presentation. Thank you, Dave, for the great advice!

In a single line: Genuine and Key Customer Focus -- Product Enhancement -- Marketing -- Better Revenue...

One of the best videos on Indian Politics. Great work Mohak.

Great presentation! Everything he spoke of mirrors my experience as a PM. The only thing he missed is - the PM fills in all the gaps on their team. Lose your BA, you write specs. No launch manager, available? You do the launch.

This has got to be the most useful, down-to-earth, authentic presentation I have ever watched. Thank You Dave

Some real and useful points that were covered in this talk, definitely one of the finest I'd say as far as product management is concerned. It is in fact true that how some of the obvious points mentioned here are something most product managers fail to execute. Even reminding yourself what you are supposed to be doing with some key questions once in a while goes a long way in making the most from this role. ~ Amyth

Thank you for this! Very educational talk.. I'm a newly assigned PM and this video is very helpful! God bless!

- Listen to your customers: Get the basics of customers problems right - Don't listen to your customers for solutions - Competition - Judge them by how well they are solving customers problem - Get paid: Will your customers pay for the feature? Users pay for value, not for how hard you try - Not everything is about getting paid: Features might not have a direct impact on value add - Speed up: There is a huge cost of indecision - Say no: What does not add value to the user cannot be added BUT Say no only to protect the customer, not your team mate - Don't be a Visionary: Focus on users problem - Be dumb: Always look at a problem from the lens of a customer Don't listen to dave

This is a good talk not only for product managers but also entrepreneurs and start ups.

Starting off tomorrow as a product owner so happy I found this. Also useful to share some ideas on my channel about product. Thanks for sharing David Wascha!

Thanks Dave !! This is a pleasant stay , excellent experience, thought process to lead in product services!!

Oh man! That is one of the best 29 minutes I have spent in my life! ❤️🔥🔥

One of the finest talks on products I have listened to. Thanks Dave.

I would like to say thanks to Dave. This is definitely a great talk. Very insightful.

I can't remember last time when I grabbed my notebook and a pen when watching RU-vid, but this definitely doesn't happen often.

He's a great story teller. Sounds and reminds me a lot of Simon Sinek

Awesome talk.... Insightful points articulated with humour..... Very engaging❤

There's a book called The Innovator's Method. It goes through a process called painstorming. In essence this is what he's talking about.

What an amazing speaker! His presentation was educational, humorous, and had my attention the entire time.

Wonderful session... 11 Guidelines Principles of Product Management....one of beauty of this lecture is that there are not any heavy managment jargons (hired from HBR😂)

And "some people" are never given the opportunity to fail. Perfection is demanded from the very beginning. No second chances.

Amazing control of presentation & the audience.

Thank you for sharing your knowledge and your experience, I've learned a lot!

Really inspiring and great talk with indeed essential and truly important knowledge. Besides his hilarious jokes, what really made me chuckle was how at 28:14 Dave simply called all the customers dumb: "[...]and the best product managers that I've ever worked with have had this capacity to be dumb to always look at a situation through the eyes of the customer." :-D

Good piece of subtle, grounded, non-jargon knowledge. Good work Dave.

Title is correct, this was Dave Wascha. Description is dead wrong, this was not Jann Bastow.

These are gems. Watch the video from start to end. And do not spoil videos for a few likes

Loved it and it was 100% worth watching

Great job. Thank you so much

The AAA gaming industry leaders need to watch this presentation. Those publishers are notorious for coming up with every possible way to make money and not what will create an engaging user experience for the customers.

Thanks Dave ! for the great insight and fun

this is honestly very insightful and engaging talks to watch

Thanks for this great video on Product Management.

This is such an amazing presentation. I love the way he has command on stage.

This was so insightful !!!! love it

Brilliant presentation!

What a brilliant talk! Highly engaging - humorous and getting the point across very well.

Wow !! what a great masterpiece !! Loved it :)

Loved every aspect of it

I liked the part about the emotional connect

Thanks so much! This helped a lot

Amazing thank you very much.

Love sir, great lecture

This is awesome and mind blowing, this is actually applicable to so many things and not just a product alone. Its applicable to life itself

I love Dave Wascha

This made me clap in front of my computer! Thank you for the gems!

Crisply explained... Dave ❤❤

great presentation Dave!

Great talk! Loved it.

Great video, MTP. Great speaker.

Loved the bit about pagerduty

If you can make somebody smile, you give the foundation of lifetime of royalty

"The server's on fiiiiiiiiiiire, on fiiiiiiiiiiiiiire"

It's easy to point to a product that has already failed and identify it as a failure. Try doing that with one of your existing products.

one of the greatest speech I've ever seen

I really enjoyed this one 👏🏽👏🏽

Great Advice, TIA Dave

语言文化不同却产生了高度相同的产品理念，谢谢这个视频让我更自信。thank you!

*Summary of the video:* The Product Manager's job is to say "No" for the right reasons... Failing to do this crucial job properly results in the Software Engineers getting stuck with implementing all the unnecessary crap the Product Managers failed to say *"No"* to, which in turn results in slower time to market, more bugs, more technical debt, and much greater cost of development and *maintenance.* _Having a poorly defined technical specification that accurately represents the customers needs is another major contributing factor to poor products._

Two great words I picked up from this video. BE DUMB. Thanks Dave for this

the best 30 mins for my career.

Well it does make somebody has a job and be useful in their own skills, digital marketing is a source not just for business but also for our own leisure, to promote oneself the likes and their creations.

Bill's sales pitch of this smalt dispenser was AWSUMN! but especially loved the part at 4:08 when there was that one guy in the audience shouting out a little "Whoo!" ... hmmm ... How do i get my hands on a pair of these smalts, anyway?

Good content. Presented well!!

Again - really interesting stuff!

The Sir gives good information about how work relationship between as a employee and customer and failure and success fantastic...

Summary: 1.Listen to customer problem 2. Don't Listen to customer solution 3. Watch the competition 4. Don't watch the competition 5. Be a thief if its a good idea 6. Get paid 7. Stop worrying about getting paid 8. Speed up (cost of delay) 9. Say no, no to features not useful for customers

beautiful insights

Great walk ... talk!

Listen to your customers to understand your problems , mind the product , Watch the competition , Mind the PRODUCT , shipping to be instinct and what they think about , People are starting to SAY , even Comments on Communication. Friends k samne hi open hojata hu bhai mai aise kisi k samne open ni hota

Advice starts at 4:50

Wow! This made my day!

We didn't take a decision because we didn't get a meeting room!! Coronavirus: I'm here to solve that problem!!

*The camera man is having a tough job following this dude 😂✌️*

Executive summary: 2:30 Listen to customers (for user problems) 5:00 Don't listen to customers (for solutions) 6:23 Watch the competition (for customer research) 8:40 Don't watch the competition 10:15 Be a thief 10:57 Get paid 15:30 Stop worrying about getting paid 21:25 Speed up 23:18 Say no 25:10 Stop saying no 25:20 Don't be a visionary 26:05 Don't confuse yourself with your customer 27:58 Be dumb

If you play it at 2X, Dave starts running off the stage. Good talk though

Thanks my Portuguese friend

Okay sick plug for Pager Duty at 20:25 smart move to sing it, lol

Wow ,love this

This video has been in my recommendations for 10 days now, I'm just here to say that this looks like Dana white from the thumbnail.

Thanks for the upload - but please correct the video's description! It seems not to be Janna Bastow who is talking here ...

Pager duty team always carry on a mic: just in case random guy asks them to sing :D

Thank you

Worth watching.

One of the greatest time I had

Great talk ❤ I love the ringtones 😂

Amazing talk !

Taking a product management course at the moment. This is really insightful 👏

Glad I kept watching for Barber Duty

Great presentation.

best talk of the year ty

I left Evernote by just going with the feeling a year before , something was really wrong with that

Making a customer smile is a ROI! :-) Should be possible to look at ROI from a qualitative aspect.

Is that John, the server guy, from Silicon Valley singing in the quartet?