Idk I’m in the market for both test driven both. And while I give Audi a slight edge in comfort and looks the M550i especially the LCI 2021+ with 523 HP is faster and a more fun car to drive.
The only problem with the S7 is the price. In the used market in Canada, a 2020 M550i with 40k-60k km is around $60,000-$65,000. A used S7 with the same kms is $75,000-$80,000+. So you're paying $15,000 more for the style and practicality of a hatch, which I can sort of understand (705L vs 530L in the 5 series), but you're going to get vastly superior driving dynamics in the 5 plus that glorious V8 with nearly a 100hp advantage, and 100 ft lb of torque.
@@yoshiakik.5332 yes I understand that. As I mentioned you’re paying extra for the hatch and the styling. But there isn’t a massive quality difference between the S7 and the M550i and again you have much better power and driving dynamics in the BMW.
The problem with this comparison is the A7/S7 doesn't compete with BMW 5 series anything. The A6 is the 5 series competitor. A7/S7 directly competes with BMW's 6 and subsequently 8 series. This point makes this entire video moot.
I'm trying to decide between a 21 or 22 M550i and the S7 (I'd actually rather have the S6 - but much easier to find an S7). As much as I like the hatch utility, I don't think I'm cut out for the S7 style / just too much of an introvert. I can find the 550 with high end audio option, and no seems to have bought the B&O advanced on the Audi. BMW offers better interior colors, which in the end is more important to me than the video dash, and I'm not sold on the Audi center stack either (frankly I'd bring back buttons and banish screens completely). But yet the Audi feels more ... serene in the humdrum reality - those double pane windows (?)
Lol even Audi wouldn't make this claim. The m550i is a luxury sports car vs the S7 which is a luxury vehicle. Huge difference both in engineering and capabilities.