2023 Toyota Crown Review // The Toyota They Ever Made 

Truly one of the Toyotas of all time.

The crown is whatever it needs to be at that moment

You guys already have some of the most entertaining intro sequences of any car review channel, but the historical Toyota “crown” montage was one of the best you’ve done.

One of the best intros so far. You guys had way too much fun with this one. Fantastic production quality, shout out to the entire TH team. This was one was a treat.

I own an 81 Toyota Crown Royal Saloon. It has automatic central locking, dual zone climate control, rear seat stereo controls, and a fridge in the parcel shelf, among many other things. It was way ahead of it's time and is classic chintzy Japanese 80's luxury at its absolute finest.

I’m a car salesman for Toyota. These reviews you guys do are super helpful to me! I can’t wait to test drive one myself. I have a feeling everything said in this video is going to be true about it. It definitely appeals to the Avalon owners (RIP Avalon).

Toyota Crown is huge in Jamaica 🇯🇲, it’s essentially a BMW 5 series here lol

Karsten's virdography was exceptionally good in this episode. Most frames would make wonderful still images

The more time goes on, the more we realise how much of a masterpiece this intro is.

Toyota also had a Cressida back in the day. The '79 in particular looks great! Btw, Cressida means "a Trojan woman of medieval legend who pledges herself to Troilus but while a captive of the Greeks gives herself to Diomedes", so there.

This is one of the most in depth, involved intro skits you gentlemen have ever done. I love it.

When I was stationed in Japan I bought a J-spec 1990 Crown Royal Saloon. The rear seats were electric and would recline much like an airplane's business class seat does. It had a feature where all the vents would oscillate left to right automatically. For being a 1990, it had and still has more features than most luxury 2020+ cars do. It's sad that our Toyotas here in America are nothing like the Toyotas you find in Japan or the Hyundais in South Korea. BTW my Japanese neighbor told me that those features weere standard in Japan. I told him we had to pay extra for electric seats in the US and he laughed and asked if our cars came standard with the steering wheel.

My grampa used to drive a 1990 Crown royal saloon 3-litre supercharged. It was a squishy ride but incredibly fast on Tōge in Izu. It was made for the streets in Japan and those who are over 55 and play golf every three days or so. Grampa’s friends drove Cima and Diamante, my parents drove E-class. Crown was the best car among others because I didn't get car sick from Crown. That tells you the best ride.

Gotta say...I don't hate the 2-tone paint, it sets it apart from everything else on the road and gives it some personality.

I actually really like this style of car for some reason. The big sedan/hatchback/crossover type of cars with some performance really seem like attractive options. I've always liked the Kia Stinger GT for example. I actually like the way this car looks quite a bit more, I just wish they would have given it a v6.

Here in Japan, the crown is a very popular car. I would say it is the most popular sedan in Japan

I am amazed that you guys dug out the history of crown taxi in Hong Kong. When l was young, they only used two brands for taxi in Hong Kong: Toyota crown and Mercedes Benz diesel. Good job.

The attention to detail, amazing production, and quality is always 🔥🔥🔥… you’ve guys have definitely earned your 👑

I heard that they already sold a Toyotillion of them. Really one of the cars of all time.

Jajajajaja thanks for those 4 minutes of history/comedy! Nailed it! One of your best intros!

See the crown was clearly meant to be the car of a generation. From your Dad's car in childhood through every milestone in life, you're in a crown. Like a friend who's always there to get the job done.

This has to be one of the funniest episodes you guys have done, that's the difference between you and other car youtubers you're actually entertaining while giving us solid information

To truly give it the crown touch, the front emblem shouldve been the crown like the ones from Japan have

RIP Avalon😭

Sport S Plus only really works if you put the shifter into manual mode (that’s that M on the center console with the plus and minus logos) and you use the paddle shifters to go up and down a gear and it will actually lock the gear until you up or downshift.

For the last 20 years or so to us in Asia, the Crown meant the largest rear drive and top of the range Toyota you can get. A lot of that time would share the platform with the Lexus LS sedans. Or in Hong Kong or Singapore, a diesel taxi which I think is still being sold today. This most recent one however is strange to us as the styling completely breaks with the past 20 years. Not sure what to make of it. May as well purchase a Lexus since at least is more consistent in its styling. Love the great intro. Keep up the great vids.

We still have 91 crown with 1jz and its great car still runs perfectly

Truly one of the Crowns ever made

In Yakutsk, Russia we have 80% of the cars imported from Japan, we are used to the Crown and many other models unfortunately you cannot find in North America. Thanks for your nice videos!

The Crown is a legend in Australia and Japan , My family had 3 of them . Would of like to of seen a crown badge on the bonnet and steering wheel , like the 60s and 70s legends, to let owners know you are driving something special from Japan.

The first 4 mins alone made it worth a watch👌

One of the most informative openings I’ve ever seen. Great job!

I saw someone with a crown just randomly in my neighborhood and it struck me on just how nice it looks in person

For what it's worth, Toyota in interviews with several automotive journalists have mentioned that the new Crown is partly aimed for those who don't want to give up the ease of access into/out of an SUV, but also don't want to be either too high up (SUV) or too low down (traditional sedan/hatchback). Basically, targeting the new family and the elderly. The Crown's higher height makes it much easier to get into/out of, while also riding a bit higher than other sedans/hatchbacks, but not as high up as the RAV4, 4Runner, Sequoia, or Land Cruiser. Straight from one of the journalism sites: "According to chief engineer Sarada, the main reason for raising the Crown’s ride height was to simplify ingress and egress-getting in and out of the car. He and Toyota recognized that the Crown’s target audience in Japan is a bit older and therefore wanted to make it so they neither have to drop down into it like in a typical sedan nor climb up into it like in a crossover. So they settled on an unusual but surprisingly comfortable ride height." Some early reviews also mentioned that it'd be easy to work in a child's safety seat and restraint system given that one's not partially climbing into the cabin (SUV) or wiggling their way in (sedan), making it potentially ideal for new families who'd later upgrade to a proper SUV when the kids are older and its time to take them out to extracurricular activities.

The Crown taxi they used was a Crown Comfort. It was quite roomy inside and used a solid rear axle.

Here in the Philippines, these were the absolute pinnacle of Japanese automotive luxury for us in the 80s and 90s. Brilliant cars.

Very well done with the video. As far as the car goes, I like it. Also, I had no idea Toyota "crowned" so many of their vehicles. Actually, just sitting back and realizing Toyota makes so many different types of vehicles and all with consistent quality is just mind-blowing. Wow! Keep up the great work. This, with its 2-tone paint, might be the perfect Crown to adorn my garage :)

The Toyota crowns in my country have upto 350 hp from 2.5l v6 engine and somewhat comfortable..i like them a lot plus they have crowns everywhere from the floormats to the hood

What the current generation now doesn't know is the crown is the top luxury brand in Toyota before lexus were born. People in the 80s & 90s who got a crown are top rich families. Now crown started to target mid luxury, I like it😍

I had no idea that Camry and Corolla means crown in other languages 🤯🤯🤯

My mom owns a 12th gen Crown with a 2.5 liter naturally aspirate V6. It is indeed a very comfortable vehicle to drive and to ride. In less crowded traffic and in the hand of a skillful driver, the car can accelerate and decelerate without the passengers noticing anything.

The production on this video was incredible. Thank you so much for the work you do!

Watching Thomas & James slowly go insane over Toyota’s ridiculous names is something I didn’t know I needed

I really wish they brought over the Crown sedan to the US. I very much enjoy my series 220 crown athlete sedan and it would have been amazing to get a crown as well when I am in the US again

You guys are the car review channel ever

I drive a 2006 Lexus LS. From your description it seems that Toyota has chosen to emphasise the things I love about the LS in the Crown. Comfortable seats, quiet cabin and a plush ride. There are a whole bunch of us who are not interested in a sedan that's a sports car. I hope this car does well.

You guys are THE BEST - you deserve a Crown or a Corona..

Great vid as always, love the fact that you measured 0-60 on camera. Would love to see your results, as well as quarter mile, on all vehicles you test.

This video was insane. That was the most Top Gear (when Top Gear was actually Top Gear) video you have ever done. Well done! Man, you guys need to be on TV.

My Brother had a Toyota Crown back in the 70's

This really is THE Toyota ever made. Incred

Gentlemen, At 9:07 you include a photo of the entire Crown lineup which made its debut this summer at Toyota Global HQ. We see an elegant sedan in grey, a good looking CUV in ruby red and my favourite, a gleaming gold Estate. There are also Japanese rumours of a very handsome Crown coupe in the works. Somehow, we were sent CrossTour Volume ii. There are so many positive attributes to this new Crown but they have to send us the BEST ones to have any chance to succeed in our market. One last thing, there is absolutely no point in increasing seat height to a more accommodating level if you are going to reduce headroom at the same time!! That's right, this premium Toyota Clown® actually has less headroom than a Camry. 🤨

...then you don't get the TWO-TONE PAINT....but, do you want that! Both of you delivered oscar worthy performances with these two lines.

I loved it when thomas said "its toyota time" and crowned all over james's face

Of all the Toyota that have ever Toyota, this is definitely the Toyota.

i like the design... i never thought toyota cares about interior design till now😅😅😅😅

There is one very famous catch-phrase that every Japanese people knows. That is "Itsuka Wa Crown." That means "One day I will definitely own Crown." So Toyota Crown is a kind of symbol, a goal for a successful man. In fact in these 60 years Crown became quite affordable, but Crown is still the ICON for all Japanese hard-working man. Cheers!

I've never clicked on a video so quickly. Finally glad to see you guys uncover the illustrious history of the Crown name. It's always been something of an all-rounder, in the same way the Panther trio has been for America and Canada, and the Ford Falcon is for Aus and NZ. Fun fact: the Hong Kong taxi replica at the beginning was at the first-ever Throttle House car meet. Though it'a not the LWB version, it's still a painstakingly accurate recreation, complete with bead covers on the front seat and a glass bottle of Vitasoy. The car is something of a cultural touchstone for homesick HKers. It's been featured in numerous news articles, and was also a prop in Pacific Rim.

That sport setting is for the younger adults who get in the car, and use sport plus, thinking they're a real race driver now, because their car is so much faster

Looks like you guys had a good time "Crowning around".

Brilliant show! I lived in Japan for a few years in the early 90s and always assumed the Crown was either a taxi or, at times, a luxurious 4-door saloon car. I’d no idea there were this many iterations!

This is either a damp squib or an out-of-the-park home run. As a 56-year old conservative, I vote home run.

Fantastic video. Toyota likes the name "Crown." One thing I noticed is the Japanese interior seemed nicer. It had no glossy areas where the US version had gloss and that two-tone treatment made the interior pop. The exterior two-tone treatment isn't my cup of tea. Straight Pipes found it entertaining around turns, but with the traction control on, not off. Overall, the sense of smoothness and refinement is this car's strength and that may woo a good amount of people into purchasing it. Also, I think the higher ride height yet still a sedan may appeal to a decent percentage of car buyers.

I'm from the Philippines. We had a 1978 Toyota Crown. We used it for over 20 years. You could not run that car to the ground.

This is one of my favorite TH intros! I’ve watched it 3-4 times now. 😅

I love the history intro on this. Great narration and editing boys. Best part of this episode and this car.

The entire beginning of this video had me cracking up. So good you guys, thanks for the amazing content!

Thanks for the informative/entertaining research! I think for Toyota, the Crown represented a dilemma. For the longest time it was seen as the "I made it" JDM luxury car for normal folk (the Century of course, being for royalty and chauffeur driven patriarchs of big industry). Up against increasing competition from luxury brands mainly from Germany, Toyota saw the need for its own luxury brand and launched Lexus as we all know. But within the JDM, this was akin to pulling the rug from under the Crown. Not surprisingly, the Crown's position as a luxury car was gradually eroded away and unlike the Land Cruiser which went back to its roots, the Crown had no where to go. To top it off, sedans were a dying breed. So to this observer, the 2023 Crown represents Toyota management's last ditch effort to save the storied brand.

OMG THIS INTRO IS ABOVE AND BEYOND!!! y'all actually found the HK taxi that a hker "built" in Canada!!! That was soo cool!!! The research and introduction is so good as always!! What a great, unique car review!! Love it!!

You guys are right Crown badge "it really feels expensive" that is well refined and engineered car.

The black and white color on that platinum edition is nice, I may consider buying one in a few years fr

You forgot to mention a few of the coolest Crowns! In the 90's/early2000's there were some models that came with the 1JZ-GTE engine.

From the banter to the incredible historical coverage, this was a treat. The production quality and videography just seem to be getting better and better. I do have to say, as charming as the Crown and its messy history are, it really doesn't make any sense in the North American market. Adding the luxury options to differentiate it from a Camry puts it solidly in Lexus ES price territory, but the Crown brand has no pull in America. Why would anyone get this over a Lexus ES? Frankly, the ES looks more stately and elegant, and it has a splendid sound system.

I'm a bit surprised, but I am seeing these everywhere.

This is definitely one of my videos you guys have ever done! I agree with others… the production definitely looks. For real though… Awesome job, gents!

Can't believe I almost didn't watch this one. Lol you guys keep getting better and better

this is exaclty the type of car i would ever own, big wheels sleek and sporty

loved the way you guys introduced the crown and narrated its history :D

Here in Jamaica🇯🇲 the Toyota Crown and Toyota Mark x are very famous. Even been tuned and adding turbos for more power

Well in my country, i have imported a 2004 crown athlete, which is the sporty version of the crown and it has a 1jz engine and it is super comfy, probably the best car of its era, I also have a 2005 majesta and i would argue that it is more luxurious than the S class of its time, truly amazing cars, don’t know why japan didn’t bring them to the world earlier

You guys have really perfected youtube car reviews. Strong top gear vibes.

I own a GRS184 2006 Crown Athlete, super happy with the car, I love it to bits. Great video!

Your intro alone is worth 2 likes. Your teams combo of clever writing, solid video quality and engaging reviews should make you guys the next kings of auto reviews

The Crown Majesta was the luxury version from 2 generation ago, there was another sporty version to go along with it, the Crown Athlete. Apparently, Toyota themselves thought it was confusing and replace both of them with the Crown RS, which was the last generation before this Crown "Crossover". What really grinds my gear is that with that name, it should've had a hatch like an X6, instead of a trunk

They think we’re afraid of hatchbacks in the US. The Ford fusion had the same problem back in 2013 when it released. Lots of trunk room but hard to get to the back without spelunking.

Intro piece about what is a crown was killer, Top Gear material. Well done boys.

Quality of production + information + fun factor

KUDOS! To you and the production team, fkn epic episode shame most people won't appreciate all the effort.

Face scanners should scare people a lot more than they do.

my neighbour used to have a 1975 Toyota Crown; was a rival for a Mercedes Benz 230 CE of the day 🙂

I actually like the looks for the side, the front isn't bad either! Not sure about the two tone paint, would love to see it in person! Thanks guys!

Really well done guys, The whole history recap segment was very nicely done!

This is one of the Toyota ever.

Toyota Corporate: 'I dont know if we should make a car, or an SUV. Lets just do BOTH'

Absolutely awesome intro! Thanks for the history lesson! Love it!

I would love to see the 340-hp hybrid setup in a lighter Camry.

Toyota was truly ahead of it's time. No matter how old you are or what life you're living. The crown will be the right choice for you!

All of your work here is exceptional. I don’t even care about this car, but every release is a must-see.

This was such a review, I absolutely saw it!

The conversational transitions to the exterior looks section and then the interior section were really nice