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The Stunning New Hyundai Grandeur Design Is Surprisingly Retro
Dubbed the Hyundai Azera in markets beyond Korea, slow sales killed it off in the U.S. in 2017 with its fifth-generation chassis.
While the demise of the fifth-generation Hyundai Azera was all but guaranteed with the introduction of the new Genesis luxury brand a few years ago, the Hyundai Grandeur sedan the Azera was based off of continued into a sixth-generation model in other markets around the world. Now with more competition from the growing Genesis and Ioniq brands, is there any room for the Azera to return to the U.S. based on the awesome looks of the new Hyundai Grandeur concept? We hope so.
Even if you're vaguely familiar with the Hyundai Grandeur's history, you can see that the first generation version plays a huge role in the inspiration of this seventh-generation concept. The original Grandeur was a borrowed second-generation Mitsubishi Debonair copy to compete against Daewoo's Imperial, which itself was based on an Opel Senator A.
You can see that the rear quarter windows between the C- and D-pillars draw inspiration from that original 1986-1992 body, but are modernized to give the seventh-gen Grandeur a sportier character. The recessed door handles are another homage, and the bodyline that's just below the windows absolutely recalls that first Grandeur with a very similar looking line lower on the body. The black body trim just above the door's lower lines of the first generation are recalled by a similar black trim line that stretches from the front bumper to rear, now much lower on the seventh-gen concept.
The hood lines are also very similar to the first-gen Grandeur with its centralized bulge and squared-off fender line. With a bit of imagination, you could even say the modern, thin strip of LEDs on the rear fascia-called the "Seamless Horizon Lamp" inspired "by the first light of dawn"-is also a callback to the original tail light design of the 1986-1989 model.
Inside, the Grandeur is spacious and defines what a luxury interior should be. You'll feel wrapped by the ambient lighting that spans from the lower edges of the door trims and front dashboard. The layout of the dash allows for a large screen to span from the driver's view and into the infotainment section, which transitions into an interactive lighting section that flows into the passenger side of the dash.
The HVAC vents also flow into the dashboard's lower section to provide an uninterrupted design between the starter button to the rightmost portion of the dashboard. Controlling the climate inside the Grandeur is a touch panel control that's tilted to give the occupants an easy view of those controls while also transitioning into the center console. All of the surfaces are made from real wood, aluminum, and Nappa leather that's been quilted into a traditional Korean pattern, according to Hyundai. Along with the sustainable dyes in the leather, the touchpoints in the Grandeur's Nappa surfaces have a hygienic, anti-bacterial treatment.
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22 сен 2024
