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21 Touchpoints On Your Customer Journey Map 

Brand Master Academy
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Learn 21 touchpoints on your customer journey map so you can design an experience to shape perceptions at every interaction.
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By the end of this video, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience at every interaction.
First, we’ll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market.
Then, you’ll learn how every touchpoint represents another opportunity to hook your audience and influence how they perceive your brand.
Then we’ll jump into all 21 touchpoints which include:
[+] Advertisements
[+] Social Posts
[+] Video
[+] Mobile
[+] Website
[+] Podcasts
[+] Direct Mail
[+] Email
[+] Blog Posts
[+] Workshops
[+] Webinars
[+] Support
[+] and more…
This video will leave you in no doubt that customer journey mapping requires a well thought out brand strategy which aims to shape the mind of the audience as every single touchpoint.
0:00 21 Touchpoints On Your Customer Journey Map
2:02 Touchpoint #1 - Advertisements
2:11 Touchpoint #2 - Social Posts
2:20 Touchpoint #3 - Social Engagements
2:31 Touchpoint #4 - Video
2:50 Touchpoint #5 - Mobile
3:02 Touchpoint #6 - Word Of Mouth
3:30 Touchpoint #7 - Website
3:45 Touchpoint #8 - Podcast
4:00 Touchpoint #9 - Environment
4:18 Touchpoint #10 - Packaging
4:32 Touchpoint #11 - Direct Mail
4:42 Touchpoint #12 - Lead Magnets
5:02 Touchpoint #13 - Emails
5:24 Touchpoint #14 - Blog Posts
5:39 Touchpoint #15 - Business Cards
5:53 Touchpoint #16 - Invoices / Proposals
6:07 Touchpoint #17 - Discovery / Consultation Calls
6:21 Touchpoint #18 - Workshops
6:41 Touchpoint #19 - Webinars
6:58 Touchpoint #20 - Deliverables
7:17 Touchpoint #21 - Customer Support
#customerjourney #brandstrategy #brandtips
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Опубликовано:

 

10 июл 2024

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Комментарии : 42   
@ruanresende116
@ruanresende116 3 года назад
As always a content worth paying for, thanks for sharing valuable knowledge
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
🙏 Cheers Ruan
@wimukthidilhara7097
@wimukthidilhara7097 2 года назад
Content is pure gold!
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
👍👍👍👍
@servingsuccessinchildcare
@servingsuccessinchildcare Год назад
Thank you for your time. This was very educational and well put together 🏆
@BrandMasterAcademy
@BrandMasterAcademy Год назад
Glad it was helpful! 👍👍🙏🙏
@paulreal9732
@paulreal9732 3 года назад
Informative and straight to the point, thanks
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Cheers Paul 👍
@ladymoxieco
@ladymoxieco 3 года назад
Succinct and informative, as always!
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Thank you as always Erin 😀🙏
@withmoku
@withmoku 2 года назад
Great touchpoints to keep in mind! :)
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
😀😀😀
@Soumyajn
@Soumyajn 2 года назад
Much valuable information very clearly explained 😊 Thanku ur videos are awesome
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
Thank you so much 😀
@sammyjus
@sammyjus 2 года назад
Doing a great work 💪
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
Thank you so much 😀
@getsmartquick
@getsmartquick 2 года назад
Damn you truly are a master
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
👍👍🙏🙏
@iamjdesigns
@iamjdesigns 3 года назад
awesome content.
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Glad you enjoyed it
@Praveen_vlogss
@Praveen_vlogss 3 года назад
very useful video
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
🙏🙏🙏
@dof0x88
@dof0x88 2 года назад
Could you (or someone here) explain to me, why would a product or service want to to podcasts, workshops, webinars etc, how can touchpoints like these be offered to customers?
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
A workshop or webinar could work for product demonstration depending on the product Not all touch points work for every brand, product or service... If you're building a fence you'll need a hammer and nails.. If you're building a wall, you'll need different tools Different tools for different jobs This is where your strategy comes in
@sampravee5187
@sampravee5187 3 года назад
Watching this middle of struggling with my university assignment . Is geographical expanding is a brand line strategy?
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Do you mean a line branding strategy where complimentary products combine to make a more holistic experience? In this case no.
@sampravee5187
@sampravee5187 3 года назад
@@BrandMasterAcademy yesssss
@shaheryarishtiaq
@shaheryarishtiaq Год назад
can you tell me about lead magnet with example
@BrandMasterAcademy
@BrandMasterAcademy Год назад
Right here - brandmasteracademy.com/brand-strategy-blueprint/
@helloworld6505
@helloworld6505 3 года назад
Which step or phase in customer journey is brand touchpoint?
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
I don't think I understand the question. Every interaction is a brand touchpoint which all fit into the customer journey. Does this answer the question?
@bhuvanpathak6205
@bhuvanpathak6205 Год назад
Isn't email dead now? Can we generate lead from email marketing?
@BrandMasterAcademy
@BrandMasterAcademy Год назад
Email marketing isn't dead. You can still generate loads of leads from it.
@studiorwpgroup5807
@studiorwpgroup5807 3 года назад
Is this really a customer journey? - How can business cards be a customer journey? These are just touch points that would be identified on an identity audit after listing both internal and external audiences. . Is research done into mapping the journey before building a list of interactions? Would there not be more value in mapping a buyer journey as defined by Dr Kotler and then mapping the appropriate materials or interactions for each stage in the journey?
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Studio RWP every touchpoint is a step in the customer journey. Every single point of contact contributes to the overall experience and the overall experience shapes the perception
@withmoku
@withmoku 2 года назад
Business cards can be a customer journey because they provide an opportunity for customers to learn more about your business and what you do. They also give customers a way to stay in touch with you, which helps keep you top of mind. Business cards can also help customers remember your name and contact information to reach out to you when they need your services. There definitely is value in mapping a buyer's journey as defined by Dr. Kotler. After all, he is a world-renowned expert on marketing and purchasing behavior. By understanding the typical steps that a customer goes through when making a purchase decision, you can create a more effective sales and marketing strategy. That said, it's important to keep in mind that not everyone follows the same buying process. Some customers might be very proactive in researching their options before making a purchase, while others might make decisions more quickly or based on emotion rather than reason. So it's important to tailor your marketing messages to fit the individual needs of your target audience. 😉
@LennyYT
@LennyYT 3 года назад
How Support works? Tried chat unsuccessfully.
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
We got there Lenny 😊
@codishaa
@codishaa Год назад
You can't shape their experience. The customer shapes it for you (the marketer)
@BrandMasterAcademy
@BrandMasterAcademy Год назад
Spot on!!!
@teahesse
@teahesse 3 года назад
I wish I could have skipped the first two minutes. Like to get right to the point.
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
👍👍🙏🙏
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