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Never knew exactly what to search for until I thought of the term “external traffic”. Your channel and content is incredible. Thank you so much, every seller needs to see this!
If someone clicks from your Google Ad to your bridge page and leaves and you retarget them would you link them back to your bridge page again or directly to the amazon page?
Really that’s up to you. Could be great split test linking them to both places and see what the CTR looks like. Be sure to tell them where you’re linking them in the retargeting ad tho