A big lesson I learned recently on a spec project is not being clear with how long I need the talent for. I was planning on a full day of shooting and learned they made plans and had to leave in the middle of the day. It really made it hard to get the shots I needed
Hi mate, looking at the example treatment (thanks btw) I noticed the language is very relaxed and almost feels like you're speaking to me whilst I read it (sounds weird but true). Would you suggest writing it in this way? I've always been under the impression that the writing side of it needs to be elegant and wordy but I guess from what you stated in this video it's more about getting your personality across + idea at the same time?
How do you go through briefs that are incomplete? Do you forgo on these projects or do you do a little bit of research so you could drum up something that the client might like? Do you have researchers that help you out with piecing information together? Or does your producers already filter out all of these variables before handing you the brief?
Hey Nur, I know most of your content is about working with Agencies, (bought your book btw thanks) but how often do you work direct to clients? And if you do, do you create the brief yourself? If a client comes to you and wants a video, what's your process from there? Or do you avoid that kind of project all together? I'm in a place where I end of working with a lot of small businesses who want video content, but some of them don't fully know what they even want. I'm trying to decided how to approach this kind of work situation. I would love to know your thoughts and your workflow if you do Direct to client: whether you only take a project with a client if they have a strong vision and a good brief, or if you are willing to help them create one, and what that involves from your side. Thanks!
Brilliant question. It's seldom, but still happens these days and I should say I prefer these clients more. Because if it's a good client with a strong sense of brand, then it allows for a more immediate communication and flexibility. And these also lead to repeat business. Working through agencies is only better when the brands are huge and have so many moving parts that it becomes impossible to work directly, as they are too busy with big picture view and have no one to take care of each individual piece of content produced.
Hey man love your content, so much valuable and helpful advise condensed in your videos!❤ Could you please make a more in-depth video on your second point "copying other people's work"? Because it's such a nuanced topic. I totally get what you mean with "do not blatantly rip off" and "get inspired from other media", but e.g. I see the Paprika poster in the back and some ideas/shots from Paprika can be found recreated in "Inception", or "Requiem for a Dream" and "Black Swan" copied shots from "Perfect Blue". I'd really like to hear your thoughts and opinion on this, because it's a very fine line between "copy" and "hommage".
Very fine line indeed. Im personally okay with homages. And also anime to live action is a transformation of the original form. What I don’t like is people copying a given scene shot by shot. Like when someone makes a cool music video and then there is a ripple effect with very similar videos - same message, same styling, same costumes, same color palette, same camera movement. They don’t just take one aspect from the original, but make a one to one duplicate of the original. It’s especially common in the short form (MVs, shorts, commercials).
